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JWP's advertising features help you to monetize your content with video ads while keeping your viewers engaged. JWP supports standard ad types (VAST, VMAP), accommodates third-party technologies (Google IMA SDK), and supports any ad server that returns the previously-mentioned ad types. You can customize your viewers' ad experiences with ad rules, ad breaks, and localized player messaging.

JWP's advertising features do not support VPAID 1.0 or VPAID 2.0.
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## Requirements
### VAST or Google IMA
To begin running VAST or IMA advertising through your JWP, you need the following items.
| Item | Description |
| **Embedded JWP Player** | [JWP player](🔗) with content |
| **Ad tag** | (IMA, VAST) URL of the ad tag for VAST and IMA plugins.<br /><br /> _<strong>NOTE</strong>: The ad tag must be an active tag generated from an advertising platform in a [supported ad format](🔗)._ |
With the items in the table, you can start to monetize your content with [VAST](🔗) or [IMA](🔗) ads.
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### Google DAI
To begin running DAI advertising through your JWP, you need the following items.
| Item | Description |
| **Embedded JWP Player** | [JWP player](🔗) with content |
| **assetKey** | Google account stream asset key, used for live streams |
| **cmsID** | Google account content management system ID of the video, used for video on demand |
| **videoID** | Google account identifier of the DAI video to be displayed, used for video on demand |
| **streamType** | (HLS or DASH) This option is provided for our SDK. (`ImaDaiSetting.StreamType.HLS` or `ImaDaiSetting.StreamType.DASH`) |
With the items in the table, you can start to monetize your content with [DAI](🔗) ads.
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