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JWP's advertising features help you to monetize your content with video ads while keeping your viewers engaged. JWP supports standard ad types (VAST, VMAP), accommodates third-party technologies (Google IMA SDK), and supports any ad server that returns the previously-mentioned ad types. You can customize your viewers' ad experiences with ad rules, ad breaks, and localized player messaging.

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## Requirements

### VAST or Google IMA

To begin running VAST or IMA advertising through your JWP, you need the following items.

ItemDescription
**Embedded JW Player**JWP with content<br /><br />If you have not already, [add a player to your view](🔗).
**Ad tag**(IMA, VAST) URL of the ad tag for VAST and IMA plugins.<br /><br />Note: The ad tag should be an active tag generated from an advertising platform in a [supported ad format](🔗).

With the items in the table, you can start to monetize your content with [VAST](🔗) or add the [dependency](🔗) for IMA ads.

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### Google DAI

To begin running DAI advertising through your JWP, you need the following items.

itemDescription
**Embedded JW Player**JWP with content<br /><br />If you have not already, [add a player to your view](🔗).
**assetKey**Google account stream asset key, used for live streams
**cmsID**Google account content management system ID of the video, user for video on demand
**videoID**Google account identifier of the DAI video to be displayed, used for video on demand

With the items in the table, you can add the [dependency](🔗) for DAI ads.

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