<img src="https://img.shields.io/badge/%20-ENTERPRISE-%23B10031" style="float:left"/><br />

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Please note, this document describes the advertising clients, formats, and servers that are only supported in the Enterprise edition of JWP. For inquiries related to creating or upgrading to an Enterprise account, please submit your contact information [here](🔗).

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## Ad Clients

JWP supports the industry-standard ad clients listed in the following table.

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## Support Ad Standards

A single JWP setup is capable of delivering ads across desktop browsers and mobile devices (iOS/Android). In particular, we support the following standards:

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Video ads work on all [Supported Browsers and platforms](🔗) (desktop, mobile, OTT), provided that they have a compatible media creative. If a video ad is played in fullscreen, it will not be clickable.

<br /> <hr /> ​ ## Supported Ad Creatives

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• Support for creative types also depends upon the device's HTML5 capabilities. Generally, a .mp4 file work everywhere. A .webm file only works in Firefox/Chrome.

• For IMA, all creatives served by the DFP server are supported. See the [IMA SDK Documentation](🔗) for more info.

• For FreeWheel, only creatives supported by FreeWheel's SDK can be displayed by the player.

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## Supported Ad Servers

Our generic VAST ad client works with any ad server that complies with the [IAB's VAST spec](🔗). Below is a non-exhaustive list of ad servers our customers have used in the past or present.

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• As with all cross-origin files, <a href="/players/docs/jw8-crossdomain-file-loading-reference" target="_blank">Cross-Domain File Loading</a> must be taken into account for HTML5 (CORS). Make sure to check this if you intend to serve ads between domains.

• For IMA, Google Ad Manager (GAM), Ad Exchange for Video, the AdSense for Video (AFV) network, along with third-party ad servers are supported. See the <a href="https://developers.google.com/interactive-media-ads/docs/sdks/html5/compatibility" target="_blank">IMA SDK Documentation</a> for more info.

• For FreeWheel, only FreeWheel's proprietary ad server is supported.

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## Ad Client Comparison

The following table lists functions supported by each ad client.

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