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An app config is an apps management and configuration tool. From your JWP dashboard, you can manage the content and features of your apps built with the JWP Web App:
Associate content with an app
Specify where content is displayed
Align the appearance of the app with your brand
Define aspects of the user experience
In addition to managing the content and features of your apps, you can implement multiple app configurations to help improve the viewing experience:
Selecting content for different geographical regions
Specifying content for viewing platforms, such as web, iOS, and Roku
Evaluating the effectiveness of content line-ups through A/B testing
Differentiating between environments, such as development and production
Applicaster-based apps are managed and customized through <a href="https://applicaster.zendesk.com/hc/en-us/articles/360045718011-Zapp-Studio-Basics" target="_blank">Applicaster's Zapp Studio</a>. Creating a new or editing an existing app config will not change the content or features of these apps.
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## Create an app config
Use the following steps to create an app configuration from your JWP dashboard:
From the **Apps** page, click **Create App Config**. The **Create App Config** popup window appears.
Enter a **Configuration Name**.
Click **Confirm**. The new configuration has been created, and the settings page appears.
If you are a developer or have developer resources, you can use the following recipe to create and define an app config with the Management API.