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By default, a player's identity within the SDK is **neither tracked nor recognized by JWP's analytics**. However, adding a player ID to the `PlayerConfig` object enables you to use JWP Analytics (plays, time watched) to evaluate the performance of your players:
Run A/B tests
Filter Custom Report results
Create SDK-specific analytics queries through the Management API
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## Track analytics
To track analytics, you must add the player ID to the `PlayerConfig` object.

The player ID added to the `
PlayerConfig` object must exist within the property linked to the license key supplied during the SDK setup. Using any other ID will cause associated data to be discarded.
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Use the following recipe to add the player ID.
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## Generate a report
After a player ID has been associated with a player, you can generate reports through one of the following methods listed in below.
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### Custom Reports
Enables you to turn JWP data into actionable insights and to share the insights in a centralized location
When <a href="/platform/docs/analytics-create-custom-reports#create-a-new-report" target="_blank">creating a new report</a>, be sure to use the following steps when selecting metrics and dimensions:
Under **Metrics**, select from the following metrics:
**Performance > Plays**
**Performance > Time Watched**
Under **Group By**, select the following options:
**Device > Platform**
**Content > Player**
Under **Filters**, select the following options from the dropdown menus:
**Device**
**Platform**
**Equals**
**Android**
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### API
Enables you to fetch an analytics report over a custom date range
When <a href="/platform/reference/post_v2-sites-site-id-analytics-queries" target="_blank">querying the API</a>, be sure to build your query with the following body parameters.
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