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JWP's advertising features help you to monetize your content with video ads while keeping your viewers engaged. JWP supports standard ad types (VAST, VPAID, VMAP), accommodates third-party technologies (Google IMA SDK, FreeWheel SDK), and supports any ad server that returns the previously-mentioned ad types. You can customize your viewers' ad experiences with ad rules, ad breaks, and localized player messaging. And with Player Bidding, you can improve the yield from programmatic providers.
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To begin running advertising through your JWP, you need the items in the following table.
|An embedded JWP||A JWP with content<br /><br />If you have not already embedded a player or need to embed a new player, review [Add a web player to a site](🔗).|
|JWP Business or Enterprise license||Account plan that enables access to advanced video player features like advertising<br /><br />[Upgrade](🔗) to a Business or Enterprise license if you would like to access JWP's advertising features.|
|An ad tag||URL of the ad tag for VAST and IMA plugins, or a string placeholder for FreeWheel<br /><br />The ad tag should be an active tag generated from an advertising platform in a [supported ad format](🔗).|
With the items in the table, you can start to monetize your content.