<img src="https://img.shields.io/badge/%20-ENTERPRISE-%23B10031" style="float:left"/><br />

If you have a need to run an ad for your own business and have no demand from a direct or programmatic sale, you can create a custom VAST ad tag to serve your ads (for example, "house ads") in your web player. This approach does not require you to partner with an ad server.

<br />

🚧



Similar to other advertising features, you must have an Enterprise license that has been configured to run ads.

<br /> <hr />

## Create the ad tag

Use the following steps to create a VAST XML ad and serve it in your web player:

1. Using the <a href="https://iabtechlab.com/wp-content/uploads/2018/11/VAST4.1-final-Nov-8-2018.pdf" target="_blank">IAB VAST 4.1 specification</a>, create a VAST XML ad.

2. (Optional) Add [trackers](🔗) to the `<Impression>` and `<ClickThrough>` elements.

3. Save the VAST XML code block as an .xml file.

4. Upload the **.xml** file to a location on your domain.

5. Copy the URL of your **.xml** file.

<br /> <hr />

## Add tracker macros

JWP recognizes the following VAST macros that can be appended to trackers in the `<Impression>` and `<ClickThrough>` elements. You can read more about these macros and their usage in the <a href="https://iabtechlab.com/wp-content/uploads/2018/11/VAST4.1-final-Nov-8-2018.pdf" target="_blank">VAST 4.1 specification</a>.

<br /> <hr />

## Configure your player to serve your ad

You can now create an ad break with your custom VAST XML.

<br />