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Player Bidding (PB) connects your digital video inventory directly to advertising demand sources, increasing competition for your inventory to boost your ad yield.

When you implement PB, JWP manages the following aspects on your behalf:

  • Functionality improvements that leverage Prebid.js

  • Ad partner code management

  • Proprietary product maintenance and improvements

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## Requirements

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## Implementation use cases
Player Bidding is uniquely developed to support several implementation use cases. The following sections provide brief explanations of each new PB implementation and PB with an existing Prebid implementation use case.
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### New implementation
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### Existing Video Prebid.js implementations
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