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JWP's advertising features help you to monetize your content with video ads while keeping your viewers engaged. JWP supports standard ad types (VAST, VPAID, VMAP), accommodates third-party technologies (Google IMA SDK, FreeWheel SDK), and supports any ad server that returns the previously-mentioned ad types. You can customize your viewers' ad experiences with ad rules, ad breaks, and localized player messaging.

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## Requirements

To begin running advertising through your JWP, you need the following items.

ItemDescription
Embedded JWPJWP with content<br /><br />If you have not already, [add a player to your view](πŸ”—ο»Ώ).
Ad tagURL of the ad tag for VAST and IMA plugins, or a string placeholder for FreeWheel<br /><br />The ad tag should be an active tag generated from an advertising platform.

With the items in the table, you can start to monetize your content.