Stitch server-side ads into your VOD delivery
JWX allows you to configure server-side ad insertion (SSAI) for your video-on-demand (VOD) content. By integrating SSAI, ads are seamlessly stitched into the video stream just-in-time, ensuring higher impressions and a smoother viewer experience.
Because ads are delivered as part of the video stream, SSAI reduces buffering, avoids client-side ad blockers, and provides more consistent playback across devices. In addition to playback benefits, SSAI gives you access to session and ad break data you can use to control how ads are presented to viewers.
With SSAI for VOD, you can:
- Deliver ads seamlessly within the video stream
- Improve ad completion rates and monetization performance
- Ensure consistent playback across devices and network conditions
- Use session data to power features like countdowns, skip logic, and UI controls
- Tailor ad behavior based on viewer or session context
VOD implementation workflows
JWX provides two workflows for configuring SSAI with VOD content.
POST workflow (recommended)
The POST workflow initializes the SSAI session before playback begins and returns both the playback manifest and session-related data in a single response.
This approach gives you the most control over your SSAI implementation and simplifies the overall workflow.
Use the POST workflow when you need to:
- Enable client-side beaconing
- Pass custom ad parameters at session initialization
- Access session data immediately without parsing the manifest
- Reduce implementation complexity by avoiding redirects
Learn how to configure SSAI for VOD using the POST workflow.
GET workflow
The GET workflow retrieves the SSAI-enabled manifest and initializes the session as part of the playback request.
This approach follows a redirect-based flow and exposes session data during playback through the manifest.
Use the GET workflow when you:
- Want a simple, playback-driven integration
- Do not need to pass custom parameters at session initialization
- Use existing or legacy SSAI implementations
Learn how to configure SSAI for VOD using the GET workflow.