Google Analytics (ga)

This object configures the built-in integration with Google Analytics.

label stringSend another playlist property, like "title" or "mediaid", as your event label in Google Analytics"file"
trackerName 8.9.0+ stringWhen using an analytics.js Google Analytics implementation, the name of a user-generated custom tracker which segments player events that appear in reporting

Custom trackers with gtag.js implementations are not supported.

Google's separate JavaScript library and config needs to be included in your page's head in order to send events with JW Player. Setting an empty "ga":{} options block will enable basic Google Analytics integration. No additional nested config options are required.

See Connecting Google Analytics for more information.