Track video AMP embed analytics (Web Player)

After embedding adding the amp-jwplayer component to a Google AMP page, you can track the user interaction with your video or audio content.

On your AMP page, add an amp-analytics component after the amp-jwplayer component.

<amp-analytics type="googleanalytics" data-credentials="include">
    <script type="application/json">
        {
            "vars": {
                "account": "{google_analytics_id}"
             },
             "triggers": {
                 "eventTriggerName": {
                     "on": "video-play",
                     "request": "event",
                     "selector": "#myVideo",
                     "vars": {
                         "eventCategory": "video-events",
                         "eventAction": "video-play"
                     }
                 }
             }
         }
    </script>
</amp-analytics>

Property	Description
triggers* object	Configuration object that contains child objects that describe event triggers. Each child object represents a single event trigger that describes when analytics requests should be sent. To identify an event trigger in your analytics, name each event trigger object. The event trigger object name can be any string comprised of alphanumeric characters (a-zA-Z0-9). See: triggers.{eventTriggerName}
vars* object	Object containing basic amp-analytics component variables See: vars

triggers.{eventTriggerName}

Property	Description
on* string	Event for which to listen Supported events: • video-ad-end • video-ad-start • video-ended • video-pause • video-percentage-played • video-play • video-session
request* string	Name of the request to send This should always be set to `event`.
selector* string	Valid CSS selector used to select the amp-jwplayer component to track
vars* string	Object containing key-value pairs specific to this trigger See: triggers.{eventTriggerName}.vars

triggers.{eventTriggerName}.vars

Property	Description
eventAction* string	Name for the given event To learn more about the `eventAction` property, read Event Management.
eventCategory* string	Category for the given event To learn more about the `eventCategory` property, read Event Management.

To learn more about the triggers object, read Triggers.

vars

Property	Description
account* string	Identifier for the Google Analytics account to which video analytics are sent

To learn more about the vars object, read Vars.