Advertising (UI)


Ads help you monetize the videos your viewers watch. In the Advertising section, you can customize the ad experience. Unlike other player settings, advertising configurations do not appear in the player preview.

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If no ad schedules have been created in your account, click New Ad Schedule and create a new ad schedule. Then, return to this section.



Prerequisite

ItemDescription
ValidΒ adΒ tagsAd tags that render and function correctly within the player

Before enabling advertising, use the Ad Tester to verify that your ad tag functions correctly in the latest version of the JWP player. If the ad tag fails in the Ad Tester, it is unlikely to work with the JWP player.



Enable and configure advertising

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Advertising section

Follow these steps to monetize your videos:

  1. Create or update a player.
  2. In the Advertising section, click the Show ads toggle to ON.
  3. Select an Ad schedule from the dropdown menu.
  4. (VPAID) Click Show player controls on all VPAID ads to display player controls.

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    Player Bidding allows you to reduce latency and boost monetization by gaining access to additional advertising demand.

  5. (Optional) Configure ad messaging.
  6. (Optional) Configure additional advertising options.
  7. Click Save.


Messaging

Messaging section

Messaging section


Depending on your ad setup, viewers will see different types of text: Countdown to video message, Cue marker text, and Skip ad countdown. The Messaging section allows you to change the default message for each type of text.

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If you are a developer, you can use the internationalization object to configure these settings in the player configuration code block.


The following table explains each option.

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You can use the xx macro as a placeholder to dynamically populate the number in the countdown.

MessagingΒ TextDescription
Countdown to video messageSets the text shown during ad playback, informing viewers of the remaining time until the video resumes

Default: The video will resume in xx seconds
Cue marker textDefines the text shown when viewers hover over an ad cue marker on the timeline

Default: Advertisement
Skip ad countdownSets the skip button text

The skip ad functionality is set when creating an ad schedule with a VAST ad tag.

Default: Skip ad in xx seconds.



Additional Options

Additional options section

Additional options section


In the Additional options section, you can configure extra advertising options. The following table explains each option.

AdditionalΒ AdvertisingΒ OptionsDescription
Companion adShows a single display ad to a viewer while a video ad is playing

Since code must be added to a page to enable this feature, developer assistance may be required.

Follow the steps below to enable a companion ad:

  1. On your site, set up a player to display a companion ad.
  2. In the Companion ad section of the dashboard, click the toggle to ON to enable the companion ads functionality.
  3. Enter the DIV ID.
  4. Enter the DIMENSIONS of the location.
Google Publisher provided signalsEnables Google Publisher Provided Signals*, automatically passing IAB contextual segments through the ad tag to improve programmatic monetization

Follow the step to enable this feature:

  1. Click the Google Publisher provided signals toggle to ON.

When using this feature, note the following:
  • JWP will attempt to contextualize videos, but IAB contextual segments may not be passed through Google PPS for all videos.
  • If the &ppsj query parameter is defined in the ad tag, JWP will not override the value.

* Google Publisher Provided Signals needs to be enabled by JWP. Contact your JWP account representative to opt in.
OutstreamProvides additional options for ads

Follow the steps below to enable Outstream ad options:

  1. Click the toggle to ON to enable the Outstream ads functionality.
  2. (Optional) Click the first checkbox to Display β€œAdvertisement” heading above the player.
  3. (Optional) Click the second checkbox to Automatically collapse player after ads.

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