Player Bidding (PB) connects your digital video inventory directly to advertising demand sources, increasing competition for your inventory to boost your ad yield.
When you implement PB, JWP manages the following aspects on your behalf:
- Functionality improvements that leverage Prebid.js
- Ad partner code management
- Proprietary product maintenance and improvements
|Ad partner IDs||You will need the correct combination of IDs for each ad partner that you include in your PB implementation.
If you do not have an existing relationship with any of these partners, your JWP representative can introduce you to one of our partners.
|Ads.txt||You need to add the appropriate entries for your ad partners to your Authorized Digital Sellers text file.|
|Google Ad Manager (GAM) Line Items||If you manage your line items via GAM, reach out to your JWP representative. Our JW Yield Operations team can generate the necessary line items on your behalf.|
|JWP Permission||You must have Player Bidding enabled for your account.|
|JWP 8.13.6+||Player Bidding functionality is supported only from JWP 8.13.6.|
|Privacy Frameworks||JWP supports the following privacy frameworks:
IAB CCPA COMPLIANCE FRAMEWORK
(CCPA only) The California Consumer Privacy Act (CCPA) grants California consumers several rights:
IAB EUROPE TRANSPARENCY AND CONSENT FRAMEWORK
(GDPR only) The General Data Protection Regulation (GDPR) addresses "the protection of natural persons with regard to the processing of personal data and on the free movement of such data":
Player Bidding is uniquely developed to support several implementation use cases. The following sections provide brief explanations of each new PB implementation and PB with an existing Prebid implementation use case.
|Using PB Only||JWP manages the following implementation aspects on your behalf:
Each mediation option is explained below:
|Using Only JWP Partners||If you have an existing video header bidding implementation that has been configured solely with existing JWP partners, we suggest migrating to PB.|
|Using a Mix of JWP Partners and Non-partners||
If you have a mix of JWP partners and non-partners, you should do the following:
|Using Only JWP Non-partners||
If you have a relationship with only ad partners which are not JWP ad partner, you should do the following:
Updated about 1 month ago