Manage ads in a player

Video advertisements allow you to monetize the videos your viewers watch. Using the Advertising tab, you can customize the advertising experience of your viewers. Unlike many other player customizations, advertising settings are not reflected in the player preview.

Enable and configure advertising


Before enabling advertising in your player, use the Ad Tester to test the behavior of your ad tag in the latest release of the JWP player. If an ad tag does not work in the Ad Tester, it is unlikely that the ad tag will work with the JWP player.


Use the following steps to monetize your videos with default settings:

  1. From the Players page, select an existing player. The player builder page appears. If you have clicked Create Web Player to create a new player, the player builder page will also appear.
  2. On the Configuration tab, expand the Advertising section. The Advertising options will appear


    If no ad schedules have been created in your account, click New Ad Schedule and create a new ad schedule. Then, return to this section.

  3. Click the Show Ads toggle to ON to enable the advertising features.
  4. Select an Ad Schedule from the dropdown menu.
  5. (VPAID) Click the Show player controls on all VPAID ads checkbox to display player controls.
  6. (Optional) Configure ad messaging.
  7. (Optional) Configure additional advertising options, such as a companion ad and an outstream player.
  8. Click Save.


Player Bidding allows you to reduce latency and boost monetization by gaining access to additional advertising demand.


Based on your advertising setup, a viewer will see different types of text: Countdown to Video Message, Cut Marker Text, and Skip Ad Countdown. The Messaging section allows you to change the default text for each of these types of text.


If you are a developer, you can use the internationalization object to configure these settings in the player configuration code block.

The following table explains each option.

Messaging TextDescription
Countdown to Video MessageConfigures the text that displays during ad playback, which lets the viewer know how many seconds are left until video playback begins
Cue Marker TextConfigures the text that displays when a viewer hovers over a scheduled advertisement cue marker in the time slider
Skip Ad CountdownConfigures the text of the skip button.

The skip ad functionality is set when creating an ad schedule with a VAST ad tag. You can use the xx macro as a placeholder to dynamically populate the number countdown.

Example: Skip ad in xx seconds.

Additional Options

In the Additional Options section, you can configure additional advertising options. The following table explains each option.

Additional Advertising OptionsDescription
Companion AdsA companion ad is a display ad that is shown to a viewer while a video ad is playing. The Companion Ads section allows you to enable a single companion ad.

Since code must be added to a page to enable this feature, developer assistance may be required.

Follow the steps below to enable a companion ad:
  1. On your website, create a player in which to display a companion ad.
  2. Click the toggle to ON to enable the companion ads functionality.
  3. Enter the DIV ID.
  4. Enter the DIMENSIONS of the location.
Google Publisher Provided SignalsEnables Google Publisher Provided Signals*, automatically passing IAB contextual segments through the ad tag to improve programmatic monetization

Follow the step to enable this feature:
  1. Click the Google Publisher Provided Signals toggle to ON.

When using this feature, note the following:
  • JWP will attempt to contextualize videos, but not all videos will have the IAB contextual segments passed through Google PPS.
  • If the &ppsj query parameter is defined in the ad tag, JWP will not override the value.

* Google Publisher Provided Signals needs to be enabled by JWP. Contact your JWP account representative to opt in.
OutstreamProvides additional options for ads

Follow the steps below to enable Outstream ad options:
  1. Click the toggle to ON to enable Outstream ads functionality.
  2. (Optional) Click the first checkbox to Display “Advertisement” heading above the player.
  3. (Optional) Click the second checkbox to Automatically collapse player after ads.