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<img src="https://img.shields.io/badge/%20-Beta-green.svg" /> This is a **beta** offering.

By using this documentation, you are agreeing to abide by the terms of the <a href="https://www.jwplayer.com/beta-program-agreement/" target="_blank">JWP Beta Program Agreement</a>.

A **strategy**, within the context of a defined placement, is a decision tree that dynamically governs the selection and display of experiences based on contextual information, such as details about the website visitor and the page they are viewing.

A strategy contains a combination of two components: visit conditions and experiences.

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## Strategy Creation

Use the following steps to create a strategy:

  1. On the **Strategies** tab, click **Create Strategy**. The strategy details page appears with a default decision tree.

  2. Create a <a href="/platform/docs/monetization-define-a-visit-condition" target="_blank">visit condition</a> or an <a href="/platform/docs/monetization-define-an-experience" target="_blank">experience</a> for each visit condition branch.

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    When a visit condition has been created, you will need to create an experience for each visit condition branch.

  3. Click **Save**.

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