Metrics and dimensions

Read definitions of each metric and dimension returned in an Analytics API query response.


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  • Premium metrics and dimensions denoted in the following tables require a JWP Enterprise license.
  • Be mindful of the Data Availability when making queries.


Metrics

A metric is a quantitative measurement. The following sections list the metrics that we currently offer.

Ads

Name Metric ID Description
Ad Clicks* ad_clicks integer Number of times a video ad was clicked in an embedded player
Ad Completes* ad_completes integer Number of times a video ad was completed in an embedded player
Ad Skips* ad_skips integer Number of times a video ad was skipped in an embedded player

* This premium metric requires a JWP Enterprise license.


Engagement

Name Metric ID Description
25% Completes 25_percent_completes integer Number of times viewers watched to the 25% mark of a media item

This metric is only available for media items over 30 seconds.
50% Completes 50_percent_completes integer Number of times viewers watched to the 50% mark of a media item

This metrics is only available for media items over 30 seconds.
75% Completes 75_percent_completes integer Number of times viewers watched to the 75% mark of a media item

This metrics is only available for media items over 30 seconds.
Adjusted Complete Rate adjusted_complete_rate percent Adjusted completes per play

This metric is only available through the API.
Adjusted Completes adjusted_completes integer Used to calculate the Content Score, number of times a viewer watched at least 75% the total duration of a media item

This metric is only available through the API.
Complete Rate complete_rate percent Ratio of completes divided by plays

This metric provides insight into how often users watch the end of a media item after starting it.
Content Score* content_score integer Average of the play rate and complete rate

This metric is only available through the API.

* This premium metric requires a JWP Enterprise license.


Performance

Name Metric ID Description
Ad Impressions ad_impressions integer Number of ad starts across all embedded players
Completes completes integer Number of times a viewer watched the end of a media item
Embeds embeds integer Number of times a player has been set up on a page

The following behaviors can log an embed:
  • Loading or refreshing a page with an embedded
  • Resetting an embedded player without refreshing the page
Play Rate* play_rate percent Plays per embeds

Only the first play (based on the firstFrame event) for a given embed is counted.
Plays plays integer Number of media item starts

The player does not have to be visible for this event to fire. This is based on the firstFrame player event.
Time Watched time_watched integer Total duration of media content watched, measured in seconds

This metric excludes the duration of external live streams watched.

* This premium metric requires a JWP Enterprise license.


Viewers

Name Metric ID Description
Ad Impressions per Viewer* ads_per_viewer integer Number of ad impressions divided by the number of unique viewers

This provides insight into how many ads are being served for each viewer.
Logged-In Unique Viewers* logged_in_unique_viewers integer Number of unique authenticated users who have played at least one media item

Values are only returned for Apps that are integrated with a subscriber management provider, such as Cleeng or InPlayer.
Plays per Viewer* plays_per_viewer integer Number of plays divided by the number of unique viewers

This provides insight into how many media items are being watched by each viewer.
Time Watched per Viewer time_watched_per_viewer integer Total time watched in seconds divided by the number of unique viewers

This provides insight into the duration of a media item each viewer is watching.
Unique Viewers unique_viewers integer Approximate number of unique users who have played at least one media item

A unique viewer is defined by IP and user agent.

* This premium metric requires a JWP Enterprise license.



Dimensions

A dimension is an attribute of your metrics. For example, each play event has several attributes that add context to the event. JWP determines the country where the event occurred, the associated video, and the device used.


Content

Name Dimension ID Description
Ad Schedule* ad_schedule_id string (Custom Reports) Name or ID associated with a specific ad schedule

(API) ID associated with a specific ad schedule
Is First Play* is_first_play boolean Indicator that the media was the first media item within a playlist or embed
Media media_id string (Custom Reports) Name or ID of the media item

(API) ID of the media item
Media Tag* tag string Metadata media tag associated with a media item
Play Reason* play_reason string Indicator of how media playback was initiated

Possible Values:
  • autoplay: Autostarted playback, not dependent upon player viewability settings
  • click: A user clicked on the video
  • external: JavaScript call to the JW Player API
  • progression: Auto-advance on dynamic and manual playlists
  • related: Auto-advance on recommendation adn search playlists
  • repeat: Auto-repeat based on the configuration of the player
  • unknown: Unknown reason
  • viewable: Autostarted playback when the player was viewable, dependent upon player viewability settings
Player player_id string (Custom Reports) Name or ID of the player

(API) ID of the player
Player Playback Mode player_playback_mode string Player's playback mode when the first frame of content is rendered

Possible Values:
  • DVR: Livestreams that support seeking
  • LIVE: Livestreams that do not support seeking
  • NULL: Embed without plays
  • VOD: Video on Demand
Playlist playlist_id string (Custom Reports) Name or ID of the playlist

(API) ID of the playlist
Playlist Type* playlist_type string Type of playlist

Possible Values:
  • Article Matching
  • Dynamic
  • Feed1
  • Manual
  • No Playlist (NULL)
  • Search
Promotion* promotion string ID of the playlist pinned into a recommendations playlist that promoted the media item played in a player
Video Duration* video_duration string Duration of the content

Possible Values:
  • Short (under 4 mins)
  • Medium (4-20 mins)
  • Long (over 20 mins)

* This premium metric requires a JWP Enterprise license.
1 This is the same as a recommendations playlist.


Date/Time

Name Dimension ID Description
Eastern Date eastern_date string Date when the media item started to play within a player, using YYYY-MM-DD (USA - Eastern Time) format
Upload Date* upload_date string Date when the media item was last uploaded to the platform, using YYYY-MM-DD (USA - Eastern Time) format

* This premium metric requires a JWP Enterprise license.


Device

Name Dimension ID Description
Browser* browser string Type of browser used to watch a media item
Device device_id string Type of device used to watch a media item

Possible Values:
  • Connected Device
  • Connected TV
  • Desktop
  • Other
  • Phone
  • Tablet
  • Unknown
Platform* platform_id string SDK platform in which the player was embedded

Possible Values:
  • android
  • chromecast(Chromecast receiver)
  • fireos
  • ios
  • roku
  • tvos
  • unknown
  • web

* This premium metric requires a JWP Enterprise license.


Geography

Name Dimension ID Description
City* city string City from which a user accessed the media item

The value is based on the ISO 3166-2 standard.
Country country_code string Two-letter country code from which a user accessed a media item

The value is the ISO 3166-1 alpha-2 country code.

* This premium metric requires a JWP Enterprise license.


Placement

Name Dimension ID Description
Domain page_domain string Domain within which a player was embedded

By excluding www, all subdomains are also included.
URL* page_url string URL of the page within which a player was embedded

* This premium metric requires a JWP Enterprise license.