Track strategy performance

Dynamic Strategy Rules help optimize video engagement and ad performance. Understanding how a specific strategy performs across different decision points can be difficult, especially without access to dedicated data analysts.

Dashboard analytics for Dynamic Strategy Rules provide high-level performance data within the strategy’s decision tree:

• Track traffic flow percentages, with absolute embed counts visible on hover, across rule branches
• Compare performance across strategy versions
• Respond to usage patterns and improve strategies over time

These analytics reveal how traffic flows through each version of a rule and identify which branches perform more effectively.

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To review more detailed, robust data, set up Data Sharing and analyze the Dynamic Strategy Rules Dataset.

View dashboard analytics

Follow these steps to view the analytics of a strategy:

1. On the Dynamic strategy rules page, on the Strategies tab, hover over a strategy row and click (Analytics & History icon). The decision tree of the strategy appears.

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   If you are already viewing a specific decision tree, click Analytics & History at the top of the page.

2. From the Strategy Version dropdown menu, select a date.

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   A new version is created each time the strategy is updated. If a version does not contain data, a message appears.

   

3. (Optional) Use the Filter by date fields to narrow the data scope. Updated traffic percentages will appear along each corresponding branch in the decision tree.

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   The selected range must not exceed 90 days and cannot begin earlier than one year from the current date.

4. (Optional) View node-specific data.

View node-specific data

Within a specific strategy version, you can view node-specific data in tabular or visual format to understand how traffic flows through that node.

The following table shows how to access node-specific data in both formats.