Track strategy performance

View traffic flow across decision branches

Dynamic Strategy Rules help optimize video engagement and ad performance. Understanding how a specific strategy performs across different decision points can be difficult, especially without access to dedicated data analysts.

Dashboard analytics for Dynamic Strategy Rules provide high-level performance data within the strategy’s decision tree:

  • Track traffic flow percentages, with absolute embed counts visible on hover, across rule branches
  • Compare performance across strategy versions
  • Respond to usage patterns and improve strategies over time
Dashboard analytics

Dashboard analytics


These analytics reveal how traffic flows through each version of a rule and identify which branches perform more effectively.

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To review more detailed, robust data, set up Data Sharing and analyze the Dynamic Strategy Rules Dataset.



View dashboard analytics

Follow these steps to view the analytics of a strategy:

  1. On the Dynamic strategy rules page, on the Strategies tab, click the name of a strategy. The decision tree of the strategy appears.
  2. Click Analytics & History.
  3. From the Strategy Version dropdown menu, select a date.

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    A new version is created each time the strategy is updated. If a version does not contain data, a message appears.

  4. (Optional) Use the Filter by date fields to narrow the data scope. Updated traffic percentages will appear along each corresponding branch in the decision tree.

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    The selected range must not exceed 90 days and cannot begin earlier than one year from the current date.

  5. (Optional) View node-specific data.



View node-specific data

Follow these steps to view node-specific data:

  1. Click a node. A panel opens.
  2. Click a tab to view the data:
    • Basic information: Data displayed in a tabular format
    • Chart: Data displayed in a visual format
  3. Click Close. The panel closes.




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