SSAI strategies ᴮᴱᵀᴬ

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This is a beta offering. You can request access to this beta feature through your JWX Account Manager.
By using this documentation, you are agreeing to abide by the terms of the JWX Beta Program Agreement.

Do you need to increase ad revenue for a tentpole event, test a lighter ad load for new viewers, or finetune ad pressure across your catalog, but have no room for app changes?

SSAI strategies help you define when viewers receive different server-side ad experiences without requiring changes to your video application. By applying rule-based decisioning in the SSAI workflow, you can tailor ad loads, run A/B tests, and optimize performance based on conditions you control.

SSAI strategies evaluate incoming SSAI manifest requests against a set of rules you define. Each rule resolves to an ad config, which determines the ad experience stitched into the stream.

This enables you to do the following:

Deliver personalized ad experiences by tailoring ad loads to viewer behavior, content, and custom conditions
Increase revenue by optimizing ad pressure, improving fill, and maximizing monetization across your inventory
Improve viewer satisfaction with relevant and balanced ad breaks
Run A/B tests to identify your best-performing ad experiences
Measure performance using strategy-level SSAI analytics

How SSAI strategies work

When a viewer requests an SSAI manifest that includes a strategy ID, the SSAI system:

Evaluates the incoming request against your strategy rules
Identifies the matching branch outcome
Resolves the branch to the appropriate ad config
Stitches ads according to that ad config
Returns the stitched SSAI manifest to the viewer

You can define strategies in the JWX dashboard using a JSON editor, which accepts query parameter-based rules (such as ?user_type=new) and A/B test definitions between two ad configs.