Create a new creative

A creative is the ad asset delivered to viewers through the video player. In the ad server, creatives must be linked to line items for them to run.

You can configure creatives to define the ad type, set source details, and add trackers.

Set up a creative

Follow these steps to set up a creative:

1. On the Creatives page, click Create creative. The creative settings page appears.

2. Enter a Name for the creative.

3. Select a Creative type.

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   Learn about the technical specifications for creatives delivered through the JWX Ad Server

4. Define the Ad source settings.

   3rd party tag

   A creative type that uses a client-side tag passed through a URL for third-party tracking of impressions, clicks, or other events
   
   

   
   
   
   

   Setting	Description
   URL	URL of the external ad tag
   GDPR vendor ID	Identifier of the GDPR vendor Default: 143
   Render in a secure iframe	Protects creatives from malicious redirects

   
   
   Media asset

   A creative type that uses an uploaded media file as the ad, with the option to direct traffic to a specified sponsorship URL
   
   

   
   
   
   

   Setting	Description
   Upload file	Media file ad creative Maximum file size: 8GB Supported formats: .mp4 .flv .mkv
   Click URL	Click-through destination of the ad
   GDPR vendor ID	Identifier of the GDPR vendor Default: 143
   Render in a secure iframe	Protects creatives from malicious redirects

   
   
   GAM mediation

   
   A creative type that enables Google Ad Manager (GAM) demand to compete with the JWX Ad Server auction, allowing the highest-value eligible ad to serve.
   
   

   
   
   
   

   Setting	Description
   Tag URL	GAM ad tag URL Leave blank only if you plan to provide the tag dynamically using Dynamic Strategy Rules.
   GDPR vendor ID	Identifier of the GDPR vendor
   Bid price key	GAM targeting key that receives the winning JWX bid price This value must match the targeting key used by your GAM price buckets or Unified Pricing Rules (UPRs). If omitted, JWX uses cnxbid as the default key.
   Cached URL key	GAM targeting key that receives the winning JWX bid price This value must match the targeting key used by your GAM price buckets or Unified Pricing Rules (UPRs). If omitted, JWX uses cnxbid as the default key.
   Min price / Max price / Price increment	Pacing settings to define the minimum, maximum, and increment used to generate price buckets sent to GAM If omitted, JWX generates price buckets using a minimum price of 1.00, a maximum price of 50.99, and a price increment of 0.01.
   Render in iFrame	Protects creatives from malicious redirects

   
   
   JS API defined

   A creative type where ad tags are embedded in JavaScript within the HTML code, allowing the browser to retrieve ad details and CPM dynamically
   
   

   
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 143
   Render in a secure iframe	Protects creatives from malicious redirects

   
   
   Prebid.js

   An open-source header bidding technology that exposes your inventory to multiple demand partners
   
   

   
   
   
   

   Setting	Description
   Prebid timeout	(Required) Maximum time allowed for demand partners to respond with a bid, in milliseconds This value determines how long the auction waits before selecting a winner. Only bids received within this limit are considered. Default: 1000 NOTE: This setting can only be changed after the creative has been created.
   GDPR vendor ID	Identifier of the GDPR vendor Default: 143
   Ad type	Media format of the creative
   Display time	(Display) Length of time the creative remains visible, in seconds
   Auto-generated GPID	System-created Global Placement ID used to uniquely identify an ad impression
   Render in a secure iframe	Protects creatives from malicious redirects

   
   Demand partner
   

   A demand partner for Prebid.js is typically a bidder adapter that bids through the client-side Prebid auction using the publisher’s configured partner parameters.
   
   
   
   See the Demand partner reference to define the fields for your demand partner.
   
   
   

   Smart server bidding

   A creative type that runs real-time bidding (RTB) line items through your own supply-side platform (SSP) seat connection, enabling direct calls to demand partners with your unique seat ID
   
   This oRTB connection provides a server-to-server alternative to client-side Prebid.
   
   Ad source

   
   
   
   

   Setting	Description
   Ad type	Media format of the creative
   Display time	(Display) Length of time the creative remains visible, in seconds
   Auto-generated GPID	System-created Global Placement ID used to uniquely identify an ad impression
   Render in a secure iframe	Protects creatives from malicious redirects

   
   Demand partner
   

   A demand partner for Smart Server Bidding (SSB) is typically a supply-side platform (SSP) that bids through a direct server-to-server integration using the publisher’s own SSP account.
   
   
   
   See the Demand partner reference to define the fields for your demand partner.
   
   
   

   Deal

   A creative type that lets you run self-sourced programmatic deals through the ad exchange, using a demand partner, deal ID, and buyer ID
   
   Ad source

   
   
   

   Setting	Description
   Render in a secure iframe	Protects creatives from malicious redirects

   
   Demand partner
   

   A demand partner is an advertising source that bids for and delivers ads through the ad server. A demand partner can be a demand-side platform (DSP).
   
   
   
   See the Demand partner reference to define the fields for your demand partner.
   
   
   

   Amazon TAM/UAM

   A creative type that connects your inventory to Amazon’s Transparent Ad Marketplace (TAM) or Unified Ad Marketplace (UAM) for programmatic demand
   
   

   
   
   
   
   

   Setting	Description
   Upload CSV file	File used to import Amazon TAM price bucket mappings for bulk setup The file must include two columns without headings: CPM and ID. Each row pairs a CPM value (price bucket) with its corresponding Amazon bid code ID. IDs must not be duplicated. This mapping allows the system to match Amazon’s bid responses to the correct price tiers and creatives, enabling accurate reporting and delivery across multiple TAM price points.
   Publisher ID	Unique identifier from Amazon for your publisher account
   TAM slot name	Identifier (div ID) of the slot where the creative is rendered The value is provided by Amazon’s Transparent Ad Marketplace (TAM). You can add multiple slots.
   Ad type	Media format of the creative
   Display time	(Display) Length of time the creative remains visible, in seconds
   Auto-generated GPID	System-created Global Placement ID used to uniquely identify an ad impression
   Render in a secure iframe	Protects creatives from malicious redirects

   
   
   Amazon TAM - Deals

   A creative type that runs programmatic deals through Amazon’s Transparent Ad Marketplace (TAM), connecting advertiser demand to your inventory under agreed terms
   
   

   
   
   
   
   

   Setting	Description
   Amazon deals	Programmatic deals configured in Amazon’s Transparent Ad Marketplace (TAM) An Amazon deal connects advertiser demand to your inventory under agreed terms.
   Publisher ID	Unique identifier from Amazon for your publisher account
   TAM slot name	Identifier (div ID) of the slot where the creative is rendered The value is provided by Amazon’s Transparent Ad Marketplace (TAM). You can add multiple slots.
   Ad type	Media format of the creative
   Display time	(Display) Length of time the creative remains visible, in seconds
   Auto-generated GPID	System-created Global Placement ID used to uniquely identify an ad impression
   Render in a secure iframe	Protects creatives from malicious redirects

   
   
   Amazon private auction (PMP)

   A creative type that runs private marketplace (PMP) deals through Amazon’s Transparent Ad Marketplace (TAM), giving select buyers access to your inventory under negotiated terms
   
   

   
   
   
   
   

   Setting	Description
   Upload CSV file	File used to import Amazon TAM price bucket mappings for bulk setup The file must include two columns without headings: CPM and ID. Each row pairs a CPM value (price bucket) with its corresponding Amazon bid code ID. IDs must not be duplicated. This mapping allows the system to match Amazon’s bid responses to the correct price tiers and creatives, enabling accurate reporting and delivery across multiple TAM price points.
   Publisher ID	Unique identifier from Amazon for your publisher account
   TAM slot name	Identifier (div ID) of the slot where the creative is rendered The value is provided by Amazon’s Transparent Ad Marketplace (TAM). You can add multiple slots.
   Ad type	Media format of the creative
   Display time	(Display) Length of time the creative remains visible, in seconds
   Auto-generated GPID	System-created Global Placement ID used to uniquely identify an ad impression
   Render in a secure iframe	Protects creatives from malicious redirects

   
   
   
   

5. (Optional) Add a tracker:

   1. Under Trackers, click Create tracker. The Create tracker panel appears.

   2. Enter the Name.

   3. Define the tracker.

      Setting	Description
      Trigger	Event that activates a tracker Impression Complete 25% Complete 50% Complete 75% View Completion Video Click Pause Resume Mute Unmute
      Type	Format of the tracker to be used Possible options: Image: One-by-one (1x1) pixel tracker JavaScript: Script-based tracker
      URL	Tracker link provided by the advertiser

      
      

   4. Click Done. The panel closes. The tracker appears under Trackers.
      
      

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      Built-in ad server reporting shows line item performance across key revenue and delivery metrics.

      Adding a tracker is optional and offers supplemental insights, such as custom event tracking.
      

6. Click Save.

You can build a line item with this creative.