Dynamic Strategy Rules Dataset
Strategy Rules Placement Daily Definitions
Daily rollups of the Dynamic Strategy Rules data
| Name | Column Name | Description |
|---|---|---|
| Ad Clicks | AD_CLICKS integer | Number of times a video ad was clicked in an embedded player |
| Ad Completes | AD_COMPLETES integer | Number of times a video ad was completed in an embedded player |
| Ad Impressions | AD_IMPRESSIONS integer | Number of ad starts across all embedded players |
| Ad Requests | AD_REQUESTS integer | Number of times an ad was requested from an embedded player |
| Ad Skips | AD_SKIPS integer | Number of times a video ad was skipped in an embedded player |
| Ad Viewable Impressions | AD_VIEWABLE_IMPRESSIONS integer | Total number of viewable ad impressions in this session, as defined by the IAB (a viewer has watched an ad for 2 consecutive seconds with at least 50% of the pixels in the viewport)
The following are required to properly receive metrics:
|
| Completes | COMPLETES integer | Number of times a viewer watched the end of a media item |
| Continent Code | CONTINENT_CODE string | Two-letter continent code for the user who was accessing the placement, such as EU and AF |
| Device Type | DEVICE_TYPE string | Device on which the user experienced the placement, such as Desktop, Phone, Tablet, TV, Other, and Unknown |
| Eastern Date | EASTERN_DATE string | Date when the media item started to play within a player, using YYYY-MM-DD (USA - Eastern Time) format |
| Embeds | EMBEDS integer | Number of times a player has been set up on a page
The following behaviors can log an embed:
|
| Midroll Ad Impressions | MIDROLL_AD_IMPRESSIONS integer | Number of midroll ad starts across all embedded players |
| Placement Embeds | PLACEMENT_EMBEDS integer | Number of successful placement embeds for a given placement ID |
| Placement ID | PLACEMENT_ID string | ID associated with a Dynamic Strategy Rules placement |
| Placement Viewers | PLACEMENT_VIEWERS integer | Number of placement unique viewers, where uniqueness is determined by the distinct combination of user agent and IP address |
| Plays | PLAYS integer | Number of media item starts
The player does not have to be visible for this event to fire. This is based on the firstFrame player event.
|
| Site ID | SITE_ID string | Unique alphanumeric ID of the site |
| US, UK, or Rest of the World | US_UK_OR_ROW string | General location of the viewer
Possible Values:
|
| Watched Duration | WATCHED_DURATION integer | Total duration watched in seconds |
| Watched Duration Viewable | WATCHED_DURATION_VIEWABLE integer | Total duration watched and viewable during this session in seconds
In this instance, viewable means that 50% of the video pixels are in the viewport of the active tab. |
Updated 8 days ago