Get started with Dynamic Strategy Rules
Learn how to create tailored viewer experiences
Dynamic Strategy Rules enables you to tailor on-site video experiences in real time using visit and page data.
By leveraging Dynamic Strategy Rules, you gain the following benefits:
- Make strategy changes in your JWP dashboard that update the video experience across multiple sites without developer resources
- Deploy with minimal code
- Create different experiences for different viewers based on visit and page contexts, such as geography and custom values
- Boost the effectiveness of on-page video placements to enhance user engagement and conversions.
- Exercise granular control over advertising to maximize revenue potential
You can also use one of the following approaches to embed a player on a page without Dynamic Strategy Rules:
- If you have simple player requirements, you can add a player embed to a page.
- If you are a developer or have developer resources, you can add the player library to a page to create complex custom implementations.
NOTE: Since each embedding approach is mutually exclusive, players embedded using different approaches do not interact with one another.
Set up a Dynamic Strategy Rule
Use the following steps to define a Dynamic Strategy Rule:
- Create a strategy.
- On the Placements page, click the name of the placement. The placement details page appears.
If the desired placement does not exist, you can create a new placement.
- Under Link a Strategy, choose a strategy from the Linked Strategy dropdown menu. This associates the placement with the strategy.
- Click Save.
FAQs
Can a strategy be linked to more than one placement?
Yes.
How can a strategy be unlinked from a placement?
- On the Placements page, click the name of the placement. The placement details page appears.
- Under Link a Strategy, click Unlink Strategy next to the selected strategy.
You will need to associate another strategy. Without an associated strategy, this placement will be disabled (Not Deliverable) and render an empty <div>
on all pages where it is deployed. If a different deliverable placement exists on one of those pages, that placement will still work.
How quickly will end users notice any changes made to a strategy?
Because strategies are cached, it may take up to one hour for changes made to a strategy to become visible to end users.
Updated about 1 month ago