Learn about tags

Create and manage tags in the JW Platform

Tags are user-generated labels used to classify a media item. Within your JWP dashboard, you can create and manage customized tags. These tags enhance your content management and simplify your workflow:

  • Search and filter content within the dashboard or API
  • Create dynamic playlists
  • Set rules for recommendations playlists
  • Connect to JWP features like Access Control, Strategy Rules, Apps, and Custom Reports
  • Scale support for media and monetization needs
Selecting tags on the Tags page

Selecting tags on the Tags page

You can create and manage tags from three locations in the JW Platform.

Page Description
Tags page Central location to create and manage tags across a property

You can perform the following actions on the Tags page:
  • Create tags
  • Edit tags
  • Merge tags
  • Delete tags
Actions performed on this page occur at the property level and will impact all tag uses.

Learn how to manage tags on the Tags page.
Media details page Location to create, add, and remove tags for a specific media item

Adding or removing tags on this page affects only the specific media item. Creating a tag occurs at the property level.

Learn how to manage tags on the Media details page.
Media library Location to manage the tags of up to 50 media items

The Media Library allows you to add and remove batches of tags. You can manage multiple tags separately or at the same time. All actions performed here occur only at the media level.

Learn how to manage tags in the Media library.



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