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Demand partner reference

This reference lists the supported demand partners available for Prebid.js, Smart Server Bidding (SSB), and deal creatives. Each demand partner represents a connection to an external buying platform or Prebid bidder adapter, enabling programmatic transactions through configured partner parameters, account credentials, or negotiated deal terms.

Use this reference to review the required and optional configuration fields for each partner to ensure accurate setup and delivery across your connected demand sources.


Prebid.js demand partners

When creating a Prebid creative, you must define the demand partners that should be eligible to bid. Each demand partner represents a Prebid bidder adapter and has its own required and optional parameters, such as placement IDs, site IDs, publisher IDs, floors, video settings, or OpenRTB values.

This reference lists the supported Prebid demand partners and their configuration fields, helping ensure your Prebid creatives pass the correct bidder parameters into the auction and can request bids from the configured demand sources.

📘

You can read Prebid's documentation to learn more about each bidder partner.

AdGrid

Follow these steps to configure the demand partner:

  1. Select AdGrid for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    DomainId

    (Required)Identifier representing the publisher



    Example: 30164

    Placement

    (Required) Identifier representing a specific ad slot configuration



    Example: global
AdKernel

Follow these steps to configure the demand partner:

  1. Select AdKernel for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Host

    (Required) URL of the ad network’s RTB endpoint



    Example: cpm.metaadserving.com

    ZoneID

    Identifier representing a specific ad zone



    Example: 30164
Adtelligent

Follow these steps to configure the demand partner:

  1. Select Adtelligent for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Aid

    Identifier of the source



    Example: 350975
AdYouLike

Follow these steps to configure the demand partner:

  1. Select AdYouLike for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Placement

    Identifier for a specific ad placement



    Example: 194f787b85c829fb8822cdaf1ae64435

    DC

    Regional endpoint routing code used to select a specific bidding endpoint



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select DC.
    3. Click Done. The panel closes. The DC field appears.

    Example: eu
AMX RTB

Follow these steps to configure the demand partner:

  1. Select AMX RTB for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    TagId

    Identifier of the tag



    Example: cHJlYmlkLm9yZw

    adUnitId

    Identifier used for reporting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adUnitId.
    3. Click Done. The panel closes. The AdUnitId field appears.

    Example: sticky_banner
Cadent (EMX Digital)

Follow these steps to configure the demand partner:

  1. Select Cadent (EMX Digital) for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Tagid

    Identifier of the tag



    Example: test1
Colossus Group ID Integration

Follow these steps to configure the demand partner:

  1. Select Colossus Group ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Group_id

    Identifier of the group generated on the Colossus SSP Platform



    Example: 0
Colossus Placement ID Integration

Follow these steps to configure the demand partner:

  1. Select Colossus Placement ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Placement_id

    Identifier of the placement generated on the Colossus SSP Platform



    Example: 0
Conversant

Follow these steps to configure the demand partner:

  1. Select Conversant for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Site_id

    Identifier of the site



    Example: 87293

    Tag_id

    Identifier for a specific ad placement



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select tag_id.
    3. Click Done. The panel closes. The AdUnitId field appears.

    Example: cnvr-test-tag

    Video.position

    Ad position on screen



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.position.
    3. Click Done. The panel closes. The AdUnitId field appears.

    Example: 1
Criteo

Follow these steps to configure the demand partner:

  1. Select Criteo for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    NetworkId

    Identifier of the network



    Example: 456456

    Pubid

    Publisher identifier of your inventory group



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pubid.
    3. Click Done. The panel closes. The Pubid field appears.

    Example: ABC123

    PublisherSubId

    Custom identifier for reporting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherSubId.
    3. Click Done. The panel closes. The PublisherSubId field appears.

    Example: adunit-1

    integrationMode

    Integration mode to use for ad render



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select integrationmMode.
    3. Click Done. The panel closes. The integrationMode tag appears.
Equativ

Follow these steps to configure the demand partner:

  1. Select Equativ for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    NetworkId

    Identifier of the network



    Example: 1234

    SiteId

    Identifier for the placement site



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select siteId.
    3. Click Done. The panel closes. The SiteId field appears.

    Example: 1234

    PageId

    Identifier for the placement page



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pageId.
    3. Click Done. The panel closes. The PageId field appears.

    Example: 1234

    FormatId

    Identifier for the placement format



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select formatId.
    3. Click Done. The panel closes. The FormatId field appears.

    Example: 1234
FWSSP

Follow these steps to configure the demand partner:

  1. Select FWSSP for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Custom_site_section_id

    Identifier of the specific site section



    Example: 76

    Network_id

    Identifier for the network



    Example: 12345

    Profile_id

    Identifier for the profile


    The ID must use a profile name and may include the network ID prefix. IT cannot be a numeric ID.



    Example: prof_12345
iMDS (Synacor Media)

Follow these steps to configure the demand partner:

  1. Select iMDS (Synacor Media) for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    SeatId

    Identifier of the seat



    This will be the same for all ad units.



    Example: prebid

    TagId

    Identifier of the placement or tag



    Example: demo1

    Pos

    OpenRTB ad position on screen for the video placement



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pos.
    3. Click Done. The panel closes. The Pos field appears.

    Example: 1
Index

Follow these steps to configure the demand partner:

  1. Select Index for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    SiteId

    Identifier for a specific ad unit



    Example: 9999991

    Video.minduration

    Minimum permitted duration (in seconds) for video ads



    Example: 30

    ID

    Identifier for the Index ad slot within the bid request



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select id.
    3. Click Done. The panel closes. The ID field appears.

    Example: 1
Insticator

Follow these steps to configure the demand partner:

  1. Select Insticator for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    AdUnitId

    Identifier of the ad unit



    Example: test

    PublisherId

    Identifier for the publisher



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherId.
    3. Click Done. The panel closes. The PublisherId field appears.

    Example: test

    Pos

    Ad position



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pos.
    3. Click Done. The panel closes. The Pos field appears.

    Example: 1

    Yob

    Year of birth



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select yob.
    3. Click Done. The panel closes. The Yob field appears.

    Example: 1982

    Gender

    Gender



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select gender.
    3. Click Done. The panel closes. The Gender field appears.

    Example: M
Kargo

Follow these steps to configure the demand partner:

  1. Select Kargo for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PlacementId

    Identifier of the ad slot



    Example: _jWuc8Hks
Krushmedia

Follow these steps to configure the demand partner:

  1. Select Krushmedia for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Key

    Unique client id



    Example: 0
KueezRtb

Follow these steps to configure the demand partner:

  1. Select KueezRtb for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Cid

    Identifier of the connection



    Example: 562524b21b1c1f08117fc7f9

    Pid

    Identifier of the publisher



    Example: 59ac17c192832d0011283fe3
Media.net

Follow these steps to configure the demand partner:

  1. Select Media.net for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Cid

    Identifier of the customer



    Example: 8CUX0H51C

    Crid

    Identifier of the placement



    Example: 1234567

    site.page

    Page URL used for Media.net test requests



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select site.page.
    3. Click Done. The panel closes. The site.page tag appears.

    Example: http://smoketesting.net/prebidtest/
MediaFuse

Follow these steps to configure the demand partner:

  1. Select MediaFuse for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PlacementId

    Identifier of the ad placement



    Example: 13144370

    PublisherId

    Identifier of the publisher



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherId.
    3. Click Done. The panel closes. The PublisherId field appears.

    Example: 12345

    AllowSmallerSizes

    Whether smaller ad sizes are permitted



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowSmallerSizes.
    3. Click Done. The panel closes. The AllowSmallerSizes options appear.
    UsePaymentRule

    Indicates whether publisher payment rules should be applied to the returned net price



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select usePaymentRule.
    3. Click Done. The panel closes. The UsePaymentRule options appear.
    TrafficSourceCode

    Specifies the third-party source of this impression



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select trafficSourceCode.
    3. Click Done. The panel closes. The TrafficSourceCode field appears.

    Example: my_traffic_source

    PubClick

    Specifies a publisher-supplied URL for third-party click tracking



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pubClick.
    3. Click Done. The panel closes. The PubClick field appears.

    Example: https://click.example.com/track

    supplyType

    Type of supply



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select supplyType.
    3. Click Done. The panel closes. The supplyType tag appears.
    Keywords

    List of keywords about the site



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position

    Placement position



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.
    app.id

    Mobile application ID



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.id.
    3. Click Done. The panel closes. The app.id tag appears.
    app.geo

    Latitude and longitude of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.geo.
    3. Click Done. The panel closes. The app.geo tag appears.
    user.dnt

    Do Not Track flag indicating whether user tracking should be disabled



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.dnt.
    3. Click Done. The panel closes. The user.dnt tag appears.
    user.language

    Language code associated with the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.language.
    3. Click Done. The panel closes. The user.language tag appears.
    User.age

    Age of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.age.
    3. Click Done. The panel closes. The User.age field appears.

    Example: 27

    User.externalUid

    External user identifier associated with the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.externalUid.
    3. Click Done. The panel closes. The User.externalUid field appears.

    Example: 1234567890abcdefg

    User.segments

    Comma-separated list of user audience segments used for targeting and bidding



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.segments.
    3. Click Done. The panel closes. The User.segments field appears.

    Example: sports,travel

    User.gender

    User gender value used for targeting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.gender.
    3. Click Done. The panel closes. The User.gender field appears.

    Example: F
NextMillennium Group ID Integration

Follow these steps to configure the demand partner:

  1. Select NextMillennium Group ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Group_id

    Identifier of the group provided by nextMillennium



    Example: 12345

    AdSlots

    Specific location or container on a webpage where an advertisement is displayed



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adSlots.
    3. Click Done. The panel closes. The AdSlots field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: stickytop,stickytop2

    AllowedAds

    List of ad types or formats that are permitted to be shown in a specific ad slot



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowedAds.
    3. Click Done. The panel closes. The AllowedAds field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: skin,skin2
NextMillennium Placement ID Integration

Follow these steps to configure the demand partner:

  1. Select NextMillennium Placement ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Placement_id

    Identifier of the ad placement



    Example: 12345

    AdSlots

    Specific location or container on a webpage where an advertisement is displayed



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adSlots.
    3. Click Done. The panel closes. The AdSlots field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: stickytop,stickytop2

    AllowedAds

    List of ad types or formats that are permitted to be shown in a specific ad slot



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowedAds.
    3. Click Done. The panel closes. The AllowedAds field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: skin,skin2
OpenWeb

Follow these steps to configure the demand partner:

  1. Select OpenWeb for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Org

    Identifier for the publisher, provided by your OpenWeb representative



    Example: 1234567890abcdef12345678

    PlacementId

    Identifier of the ad placement



    Example: 12345678

    FloorPrice

    Minimum price in USD



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select floorPrice.
    3. Click Done. The panel closes. The FloorPrice field appears.

    Example: 2.00

    TestMode

    Activates test mode



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select testMode.
    3. Click Done. The panel closes. The TestMode options appear.
OpenX

Follow these steps to configure the demand partner:

  1. Select OpenX for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Unit

    Identifier of the ad unit



    Example: 1611023122

    DelDomain

    OpenX delivery domain



    Example: PUBLISHER-d.openx.net
Opti Digital

Follow these steps to configure the demand partner:

  1. Select Opti Digital for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PublisherId

    Identifier of the publisher



    Example: p1234

    PlacementId

    Identifier of the ad unit



    Example: Billboard_Top
Ozone

Follow these steps to configure the demand partner:

  1. Select Ozone for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    SiteId

    Identifier of the site



    Example: OZONENUK0001

    PublisherId

    Identifier of the publisher



    Example: 4204204201

    PlacementId

    Identifier of the ad unit



    Example: 0420420421

    CustomData

    Publisher key-values used for targeting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select customData.
    3. Click Done. The panel closes. The CustomData fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more CustomData key-value pairs, click + Add and repeat the previous step.
PGAM Media

Follow these steps to configure the demand partner:

  1. Select PGAM Media for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    AV_PUBLISHERID

    Identifier of the publisher



    Example: 55b88d4a181f465b3e8b4567

    AV_CHANNELID

    Identifier of the channel



    Example: 5a5f17a728a06102d14c2718

    ServerDomain

    Server domain



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select serverDomain.
    3. Click Done. The panel closes. The ServerDomain field appears.
PGAM SSP

Follow these steps to configure the demand partner:

  1. Select PGAM SSP for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PlacementId

    Identifier of the placement



    Example: 0

    EndpointId

    Identifier for the endpoint



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select endpointId.
    3. Click Done. The panel closes. The EndpointId field appears.

    Example: 0
Pubmatic

Follow these steps to configure the demand partner:

  1. Select Pubmatic for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PublisherId

    Identifier associated with your PubMatic account



    Example: 32572

    AdSlot

    PubMatic-specific identifier associated with the ad unit



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adSlot.
    3. Click Done. The panel closes. The AdSlot field appears.

    Example: 38519891

    Main category / Allowed acat categories (acat)

    Allowed advertiser categories



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select acat.
    3. Click Done. The panel closes. The allowed category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed acat categories.
    Main category / Allowed bcat categories (bcat)

    Blocked advertiser categories



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The allowed category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Deals

    PMP deal IDs passed for the ad slot



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select deals.
    3. Click Done. The panel closes. The Deals field appears.
    4. Enter a list of comma-separated deals.
    5. Click Add.

    Example: deal-id-5,deal-id-6,deal-id-7

    lat

    Latitude of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select lat.
    3. Click Done. The panel closes. The lat tag appears.
    lon

    Longitude of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select lon.
    3. Click Done. The panel closes. The lon tag appears.
    kadpageurl

    Custom page URL sent in the bid request



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select kadpageurl.
    3. Click Done. The panel closes. The kadpageurl tag appears.
    Pmzoneid

    PubMatic zone identifier passed on the impression



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pmzoneid.
    3. Click Done. The panel closes. The Pmzoneid field appears.

    Example: zone-123

    Yob

    Year of birth for the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select yob.
    3. Click Done. The panel closes. The Yob field appears.

    Example: 1985

    Gender

    Gender associated with the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select gender.
    3. Click Done. The panel closes. The Gender field appears.

    Example: F

    Dctr

    Deal custom targeting value



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select dctr.
    3. Click Done. The panel closes. The Dctr fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
PulsePoint

Follow these steps to configure the demand partner:

  1. Select PulsePoint for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Cp

    Identifier of the publisher



    Example: 12345

    Ct

    Identifier of the ad tag



    Example: 12345

    Main category / Allowed bcat categories (bcat)

    Blocked advertiser categories



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The blocked category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Battr

    Blocked creative attributes



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select battr.
    3. Click Done. The panel closes. The Battr field appears.
    Badv

    Blocked advertiser domains



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select badv.
    3. Click Done. The panel closes. The Badv field appears.
    4. Enter a comma-separated list of values.
    5. Click Add.
ResetDigital Pub ID Integration

Follow these steps to configure the demand partner:

  1. Select ResetDigital Pub ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PubId

    Identifier of the publisher account



    Example: 123pubId

    Endpoint

    Endpoint URL for the ad server



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select endpoint.
    3. Click Done. The panel closes. The Endpoint field appears.

    Example: https://ads.resetsrv.com
ResetDigital Zone ID Integration

Follow these steps to configure the demand partner:

  1. Select ResetDigital Zone ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    ZoneId

    Identifier of the specific ad zone



    Example: 456zoneId

    Endpoint

    Endpoint URL for the ad server



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select endpoint.
    3. Click Done. The panel closes. The Endpoint field appears.

    Example: https://ads.resetsrv.com
RhythmOne

Follow these steps to configure the demand partner:

  1. Select RhythmOne for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PlacementId

    Identifier of the placement



    Example: 34887

    Zone

    Zone identifier



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select zone.
    3. Click Done. The panel closes. The Zone field appears.

    Example: 1r

    Path

    Path identifier



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select path.
    3. Click Done. The panel closes. The Path field appears.

    Example: mvo
Rise

Follow these steps to configure the demand partner:

  1. Select Rise for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Org

    Identifier of the publisher



    Example: 1234567890abcdef123456787

    PlacementId

    Unique placement identifier



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select placementId.
    3. Click Done. The panel closes. The PlacementId field appears.

    Example: 12345678

    RtbDomain

    Server domain used to override the default bidding endpoint



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select rtbDomain.
    3. Click Done. The panel closes. The RtbDomain field appears.

    Example: www.test.com
Rubicon

Follow these steps to configure the demand partner:

  1. Select Rubicon for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    AccountId

    Identifier of the publisher account



    Example: 4934

    SiteId

    Identifier for your site



    Example: 13945

    ZoneId

    Identifier of the ad placement



    Example: 23948

    latLong

    Latitude and longitude of the visitor



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select latLong.
    3. Click Done. The panel closes. The latLong tag appears.
    bidonmultiformat

    Indicates whether Rubicon bids on all eligible media types in a multi-format request



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bidonmultiformat.
    3. Click Done. The panel closes. The bidonmultiformat tag appears.
    Keywords

    Page-level, comma-separated list of keywords used for client-side display reporting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords field appears.

    Example: travel,tourism

    Inventory

    Page-level first-party data used for targeting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select inventory.
    3. Click Done. The panel closes. The Inventory fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Visitor

    Visitor-level first-party data used for targeting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select visitor.
    3. Click Done. The panel closes. The Visitor fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position

    Page position of the ad placement



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.

    Example: atf

    UserId

    Site-specific user identifier



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select userId.
    3. Click Done. The panel closes. The UserId field appears.

    Example: 12345abc

    video.size_id

    Rubicon video ad format ID



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.size_id.
    3. Click Done. The panel closes. The video.size_id tag appears.
SeedTag

Follow these steps to configure the demand partner:

  1. Select SeedTag for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PublisherId

    Identifier of the publisher account



    Example: 0000-0000-01

    AdUnitId

    Identifier of the ad placement



    Example: 00000
Sharethrough

Follow these steps to configure the demand partner:

  1. Select Sharethrough for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Pkey

    Placement key



    Example: DfFKxpkRGPMS7A9f71CquBgZ

    Main category / Allowed bcat categories (bcat)

    Blocked advertiser categories



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The blocked category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Badv

    Blocked advertiser domains



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select badv.
    3. Click Done. The panel closes. The Badv field appears.
    4. Enter a comma-separated list of values.
    5. Click Add.
Smaato

Follow these steps to configure the demand partner:

  1. Select Smaato for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PublisherId

    Identifier of the publisher



    Example: 1100012345

    AdspaceId

    Identifier of the ad space



    Example: 11002234

    app.ifa

    Advertising identifier of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.ifa.
    3. Click Done. The panel closes. The app.ifa tag appears.
    app.geo

    Latitude and longitude of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.geo.
    3. Click Done. The panel closes. The app.geo tag appears.
Smart AdServer

Follow these steps to configure the demand partner:

  1. Select Smart AdServer for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    SiteId

    Identifier of the placement site



    Example: 1234

    PageId

    Identifier of the placement page



    Example: 1234

    FormatId

    Identifier of the placement format



    Example: 1234

    appName

    Mobile application name



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select appName.
    3. Click Done. The panel closes. The appName tag appears.
    buId

    Mobile application bundle ID



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select buId.
    3. Click Done. The panel closes. The buId tag appears.
    schain

    Supply chain value



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select schain.
    3. Click Done. The panel closes. The schain tag appears.
    Target

    Keyword targeting value



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select target.
    3. Click Done. The panel closes. The Target field appears.

    Example: sport=tennis

    CkId

    Unique Smart AdServer user ID



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select ckId.
    3. Click Done. The panel closes. The CkId field appears.

    Example: 1234567890123456789
Smile Wanted

Follow these steps to configure the demand partner:

  1. Select Smile Wanted for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    ZoneId

    Identifier of the placement zone



    Example: test.com_header_bidding_display_atf
Sonobi Ad Unit Integration

Follow these steps to configure the demand partner:

  1. Select Sonobi Ad Unit Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Ad_unit

    Identifier of the ad unit



    Example: /1234567/example/adUnit/code

    Hfa

    Unique identifier for the publisher



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select hfa.
    3. Click Done. The panel closes. The Hfa field appears.

    Example: 123985

    Keywords

    Comma-separated list of keywords about the site



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords field appears.

    Example: sports,news,food
Sonobi Placement ID Integration

Follow these steps to configure the demand partner:

  1. Select Sonobi Placement ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Placement_id

    Identifier of the placement



    Example: 1a2b3c4d5e6f1a2b3c4d

    Hfa

    Unique identifier for the publisher



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select hfa.
    3. Click Done. The panel closes. The Hfa field appears.

    Example: 123985

    Keywords

    Comma-separated list of keywords about the site



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords field appears.

    Example: sports,news,food
Sovrn

Follow these steps to configure the demand partner:

  1. Select Sovrn for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Tagid

    Identifier of the tag



    Example: 315045

    Segments

    Sovrn-specific deal/segment values mapped to impression-level deals



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select segments.
    3. Click Done. The panel closes. The Segments field appears.

    Example: 123,456
SpotX

Follow these steps to configure the demand partner:

  1. Select SpotX for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Channel_id

    Five-digit identifier of the channel



    Example: 85394

    Min_duration

    Minimum video ad duration in seconds



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select min_duration.
    3. Click Done. The panel closes. The Min_duration field appears.

    Example: 15

    mimes

    List of MIME types to allow in the ad



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select mimes.
    3. Click Done. The panel closes. The mimes tag appears.
    ad_volume

    Starting ad volume, using a value between 0 and 1



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select ad_volume.
    3. Click Done. The panel closes. The ad_volume tag appears.
    max_duration

    Maximum video ad duration in seconds



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select max_duration.
    3. Click Done. The panel closes. The max_duration tag appears.
    placement_type

    SpotX placement type for the ad



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select placement_type.
    3. Click Done. The panel closes. The placement_type tag appears.
    page

    Page URL where the ad is displayed



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select page.
    3. Click Done. The panel closes. The page tag appears.
    Custom

    Custom key-value pairs used for SpotX reporting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select custom.
    3. Click Done. The panel closes. The Custom fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position

    Ad position value



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.

    Example: 1
TheMediaGrid

Follow these steps to configure the demand partner:

  1. Select TheMediaGrid for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Uid

    Identifier of the placement



    Example: 1

    Keywords

    List of keywords about the site



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
TripleLift

Follow these steps to configure the demand partner:

  1. Select TripleLift for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    InventoryCode

    Inventory code for the ad unit



    Example: pubname_top_banner
TrustX

Follow these steps to configure the demand partner:

  1. Select TrustX for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Uid

    Identifier of the placement



    Example: 42
TrustX secid Integration

Follow these steps to configure the demand partner:

  1. Select TrustX secid Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Secid

    Identifier of the placement



    Example: 42
Undertone

Follow these steps to configure the demand partner:

  1. Select Undertone for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PlacementId

    Identifier of the placement



    Example: 1234

    PublisherId

    Identifier of the publisher



    Example: 12345

    video.playbackMethod

    Playback method supported by the publisher



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.playbackMethod.
    3. Click Done. The panel closes. The video.playbackMethod tag appears.
    video.maxDuration

    Maximum video ad duration in seconds



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.maxDuration.
    3. Click Done. The panel closes. The video.maxDuration tag appears.
    video.skippable

    Skippability of the inventory



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.skippable.
    3. Click Done. The panel closes. The video.skippable tag appears.
Unruly

Follow these steps to configure the demand partner:

  1. Select Unruly for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    SiteId

    Identifier of the site



    Example: 123456
Xandr

Follow these steps to configure the demand partner:

  1. Select Xandr for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PlacementId

    Identifier of the placement



    Example: 234234

    PublisherId

    Identifier of the publisher



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherId.
    3. Click Done. The panel closes. The PublisherId field appears.

    Example: 11223344

    AllowSmallerSizes

    Whether smaller ad sizes are permitted



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowSmallerSizes.
    3. Click Done. The panel closes. The AllowSmallerSizes options appear.
    UsePaymentRule

    Determines if Microsoft Monetize returns net price to Prebid.js after publisher payment rules have been applied



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select usePaymentRule.
    3. Click Done. The panel closes. The UsePaymentRule options appear.
    TrafficSourceCode

    Specifies the third-party source of this impression



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select trafficSourceCode.
    3. Click Done. The panel closes. The TrafficSourceCode field appears.

    Example: my_traffic_source

    PubClick

    Specifies a publisher-supplied URL for third-party click tracking



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pubClick.
    3. Click Done. The panel closes. The PubClick field appears.

    Example: http://click.adserver.com/

    supplyType

    Type of supply



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select supplyType.
    3. Click Done. The panel closes. The supplyType tag appears.
    Keywords

    List of keywords about the site



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position

    Banner position



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.
    app.geo

    Latitude and longitude of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.geo.
    3. Click Done. The panel closes. The app.geo tag appears.
    user.dnt

    Do Not Track flag indicating whether user tracking should be disabled



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.dnt.
    3. Click Done. The panel closes. The user.dnt tag appears.
    user.language

    Preferred language for the user/browser



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.language.
    3. Click Done. The panel closes. The user.language tag appears.
    user.age

    Age of the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.age.
    3. Click Done. The panel closes. The user.age field appears.
    user.externalUid

    External user identifier associated with the user



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.externalUid.
    3. Click Done. The panel closes. The user.externalUid field appears.
    user.segments

    Comma-separated list of user audience segments used for targeting and bidding



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.segments.
    3. Click Done. The panel closes. The user.segments field appears.

    Example: sports,travel

    user.gender

    User gender value used for targeting



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.gender.
    3. Click Done. The panel closes. The user.gender field appears.

    Example: F
Yahoo SSP DCN/POS Integration

Follow these steps to configure the demand partner:

  1. Select Yahoo SSP DCN/POS Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    Dcn

    Identifier of the site



    Example: site1

    Pos

    Identifier of the placement



    Example: placement1
Yahoo SSP Pub ID Integration

Follow these steps to configure the demand partner:

  1. Select Yahoo SSP Pub ID Integration for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PubId

    External identifier of the publisher



    Example: DemoPublisher

    SiteId

    Ability to target a specific Site using an External ID provided by Yahoo Advertising



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select siteId.
    3. Click Done. The panel closes. The SiteId field appears.

    Example: 1234567

    PlacementId

    Ability to target a specific Placement using an External ID provided by Yahoo Advertising



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select placementId.
    3. Click Done. The panel closes. The PlacementId field appears.

    Example: header
YieldMo

Follow these steps to configure the demand partner:

  1. Select YieldMo for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    PlacementId

    Identifier of the placement



    Example: 825209316101005155

    Main category / Allowed bcat categories (bcat)

    Blocked advertiser categories



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The blocked category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Badv

    Blocked advertiser domains



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select badv.
    3. Click Done. The panel closes. The Badv field appears.
    4. Enter a comma-separated list of values.
    5. Click Add.
    lr_env

    LiveRamp ATS envelope



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select lr_env.
    3. Click Done. The panel closes. The lr_env tag appears.
    Video.minduration

    Minimum ad duration in seconds



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.minduration.
    3. Click Done. The panel closes. The Video.minduration field appears.

    Example: 5

    video.placement

    Video placement type



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.placement.
    3. Click Done. The panel closes. The video.placement tag appears.
    video.maxduration

    Maximum ad duration in seconds



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.maxduration.
    3. Click Done. The panel closes. The video.maxduration tag appears.
    video.protocols

    Supported video bid response protocols



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.protocols.
    3. Click Done. The panel closes. The video.protocols tag appears.
    video.api

    Supported video API frameworks



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.api.
    3. Click Done. The panel closes. The video.api tag appears.
    video.playbackmethod

    Video playback methods that may be in use



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.playbackmethod.
    3. Click Done. The panel closes. The video.playbackmethod tag appears.
    video.mimes

    Supported video MIME types



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.mimes.
    3. Click Done. The panel closes. The video.mimes tag appears.
    video.skippable

    Supported video MIME types



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.skippable.
    3. Click Done. The panel closes. The video.skippable tag appears.
    video.skipafter

    Number of seconds a video must play before skipping is enabled



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.skipafter.
    3. Click Done. The panel closes. The video.skipafter tag appears.
    Video.pos

    Ad position on screen



    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.pos.
    3. Click Done. The panel closes. The Video.pos field appears.

    Example: 1

SSB demand partners

When creating a Smart Server Bidding (SSB) creative, you must define the demand partner. Each demand partner represents a connection to your SSP seat, enabling real-time bidding (RTB) directly through your configured account credentials.

This reference lists the supported demand partners and the required configuration fields, ensuring your Smart Server Bidding creatives transact programmatically through your connected seat.

📘

You can read Prebid's documentation to learn more about each bidder partner.
Index

Follow these steps to configure the demand partner:

  1. Select Index for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 10

    Site ID

    (Required) Identifier assigned by a demand partner to the buyer



    Contact your demand partner account manager to obtain your site ID.

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Media.net

Follow these steps to configure the demand partner:

  1. Select Media.net for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 142

    Tag ID

    (Required) Ad tag ID



    Contact your DSP account manager to obtain your tag ID.

    Publisher ID

    (Required) Unique identifier for your publisher account



    Contact your DSP account manager to obtain your publisher ID.
Nexxen

Follow these steps to configure the demand partner:

  1. Select Nexxen for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 36

    Site ID

    (Required) Identifier assigned by a Demand-Side Platform (DSP) to the buyer



    Contact your DSP account manager to obtain your site ID.
OpenX

Follow these steps to configure the demand partner:

  1. Select OpenX for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 69

    Publisher ID

    (Required) Unique identifier for your publisher account



    Contact your DSP account manager to obtain your publisher ID.

    (Required)Ad Unit ID

    Unique identifier assigned to a specific ad placement (slot) on your site



    Contact your DSP account manager to obtain your ad unit ID.

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Rise

Follow these steps to configure the demand partner:

  1. Select Rise for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 1043

    Publisher ID

    (Required) Unique identifier for your publisher account



    Contact your DSP account manager to obtain your publisher ID.

    Placement ID

    Unique identifier assigned to a specific ad placement (slot) on your site



    Contact your DSP account manager to obtain your ad placement ID.
Rubicon

Follow these steps to configure the demand partner:

  1. Select Rubicon for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 52

    Site ID

    (Required) Identifier assigned by a Demand-Side Platform (DSP) to the buyer



    Contact your DSP account manager to obtain your site ID.

    Account ID

    (Required) Unique identifier for your publisher account



    Contact your DSP account manager to obtain your account ID.

    Zone ID

    (Required) Identifier for the ad placement



    Contact your DSP account manager to obtain your zone ID.

    Deal ID

    (Optional) Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Size ID

    (Required) Identifier for the ad creative dimensions



    Contact your DSP account manager to obtain your size ID.
  3. (Optional) Create key-value pairs for the demand partner:
    1. Click + Add custom field. The Add custom field panel opens.
    2. Under Apply on, select the object to which the key-value pair applies.
    3. Enter the Key.
    4. Select the Value type.
    5. Define the Value.
    6. Click Done. The key-value pair appears under Custom fields.
Sharethrough

Follow these steps to configure the demand partner:

  1. Select Sharethrough for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 80

    Publisher ID

    Unique identifier for your publisher account



    Contact your DSP account manager to obtain your publisher ID.

    Tag ID

    Ad tag ID



    Contact your DSP account manager to obtain your tag ID.
Sonobi

Follow these steps to configure the demand partner:

  1. Select Sonobi for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 104

    TagID

    Ad tag ID



    Contact your DSP account manager to obtain your tag ID.

    Publisher ID

    Unique identifier for your publisher account



    Contact your DSP account manager to obtain your publisher ID.
SpotX

Follow these steps to configure the demand partner:

  1. Select SpotX for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 165

    Channel ID

    (Required) Unique identifier for a channel



    Contact your DSP account manager to obtain your channel ID.
  3. (Optional) Create key-value pairs the demand partner:
    1. Click + Add custom field. The Add custom field panel opens.
    2. Enter the Key.
    3. Select the Value type.
    4. Define the Value.
    5. Click Done. The key-value pair appears under Custom fields.
TripleLift

Follow these steps to configure the demand partner:

  1. Select TripleLift for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 28

    Tag ID

    (Optional) Ad tag ID



    Contact your DSP account manager to obtain your tag ID.
Vox Concert

Follow these steps to configure the demand partner:

  1. Select Vox Concert for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR vendor ID

    Identifier of the GDPR vendor



    Default: 28

    Publisher ID

    (Required) Unique identifier for your publisher account



    Contact your DSP account manager to obtain your publisher ID.

    Deal ID

    (Optional) Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

  3. (Optional) Select Send video URL.
    📘

    This option lets an editor share video content internally with other editors without requiring them to log in to the ad server.



Deal demand partners

When creating a deal creative, you must select a demand partner. Each demand partner represents an approved buyer connection that transacts through a negotiated deal ID and buyer ID.

This reference lists the supported demand partners and their required configuration fields, ensuring your deal creatives run through properly established private marketplace (PMP) agreements and deliver as intended through your connected demand partner.

Aldephic

Follow these steps to configure the demand partner:

  1. Select Aldephic for the Demand partner.
  2. Enter the following demand partner information.



    SettingDescription
    GDPR Vendor IDIdentifier of the GDPR vendor
    Deal ID

    (Required) Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Adobe

Follow these steps to configure the demand partner:

  1. Select Adobe for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
AdTheorant

Follow these steps to configure the demand partner:

  1. Select AdTheorant for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Amazon DSP

Follow these steps to configure the demand partner:

  1. Select Amazon DSP for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 755

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Amobee

Follow these steps to configure the demand partner:

  1. Select Amobee for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 23

    Deal ID

    (Required) Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Basis

Follow these steps to configure the demand partner:

  1. Select Basis for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 156

    Deal ID

    (Required) Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Beeswax

Follow these steps to configure the demand partner:

  1. Select Beeswax for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 12

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
BeeswaxEU

Follow these steps to configure the demand partner:

  1. Select BeeswaxEU for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 12

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Blockboard

Follow these steps to configure the demand partner:

  1. Select Blockboard for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 12

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Crimtan UK

Follow these steps to configure the demand partner:

  1. Select Blockboard for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 85

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Crimtan US

Follow these steps to configure the demand partner:

  1. Select Crimtan US for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 85

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
DeepIntent

Follow these steps to configure the demand partner:

  1. Select DeepIntent for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
DV360

Follow these steps to configure the demand partner:

  1. Select DV360 for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 755

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
DV360-Indirect

Follow these steps to configure the demand partner:

  1. Select DV360-Indirect for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Emodo

Follow these steps to configure the demand partner:

  1. Select Emodo for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    (Required) Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
LiftOff

Follow these steps to configure the demand partner:

  1. Select LiftOff for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
OneView

Follow these steps to configure the demand partner:

  1. Select OneView for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Quantcast

Follow these steps to configure the demand partner:

  1. Select Quantcast for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Simpli.fi

Follow these steps to configure the demand partner:

  1. Select Simpli.fi for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Smaato

Follow these steps to configure the demand partner:

  1. Select Smaato for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    (Required) Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
StackAdapt

Follow these steps to configure the demand partner:

  1. Select StackAdapt for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
TheTradeDesk

Follow these steps to configure the demand partner:

  1. Select TheTradeDesk for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 21

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Xandr

Follow these steps to configure the demand partner:

  1. Select Xandr for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 32

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Yahoo

Follow these steps to configure the demand partner:

  1. Select Yahoo for the Demand partner.
  2. Enter the following demand partner information.


    SettingDescription
    GDPR Vendor ID

    Identifier of the GDPR vendor



    Default: 76

    Deal ID

    Identifier for a programmatic deal in real-time bidding (RTB)



    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

    Buyer ID

    Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)



    Contact your DSP account manager to obtain your buyer ID.



    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.

Updated about 2 months ago

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