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Demand partner reference

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This reference lists the supported demand partners available for Prebid.js, Smart Server Bidding (SSB), and deal creatives. Each demand partner represents a connection to an external buying platform or Prebid bidder adapter, enabling programmatic transactions through configured partner parameters, account credentials, or negotiated deal terms.

Use this reference to review the required and optional configuration fields for each partner to ensure accurate setup and delivery across your connected demand sources.


Prebid.js demand partners

When creating a Prebid creative, you must define the demand partners that should be eligible to bid. Each demand partner represents a Prebid bidder adapter and has its own required and optional parameters, such as placement IDs, site IDs, publisher IDs, floors, video settings, or OpenRTB values.

This reference lists the supported Prebid demand partners and their configuration fields, helping ensure your Prebid creatives pass the correct bidder parameters into the auction and can request bids from the configured demand sources.

📘

You can read Prebid's documentation to learn more about each bidder partner.

AdGrid
Follow these steps to configure the demand partner:
  1. Select AdGrid for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    DomainId (Required)Identifier representing the publisher

    Example: 30164
    Placement (Required) Identifier representing a specific ad slot configuration

    Example: global
AdKernel
Follow these steps to configure the demand partner:
  1. Select AdKernel for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Host (Required) URL of the ad network’s RTB endpoint

    Example: cpm.metaadserving.com
    ZoneID Identifier representing a specific ad zone

    Example: 30164
Adtelligent
Follow these steps to configure the demand partner:
  1. Select Adtelligent for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Aid Identifier of the source

    Example: 350975
AdYouLike
Follow these steps to configure the demand partner:
  1. Select AdYouLike for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Placement Identifier for a specific ad placement

    Example: 194f787b85c829fb8822cdaf1ae64435
    DC Regional endpoint routing code used to select a specific bidding endpoint

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select DC.
    3. Click Done. The panel closes. The DC field appears.

    Example: eu
AMX RTB
Follow these steps to configure the demand partner:
  1. Select AMX RTB for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    TagId Identifier of the tag

    Example: cHJlYmlkLm9yZw
    adUnitId Identifier used for reporting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adUnitId.
    3. Click Done. The panel closes. The AdUnitId field appears.

    Example: sticky_banner
Cadent (EMX Digital)
Follow these steps to configure the demand partner:
  1. Select Cadent (EMX Digital) for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Tagid Identifier of the tag

    Example: test1
Colossus Group ID Integration
Follow these steps to configure the demand partner:
  1. Select Colossus Group ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Group_id Identifier of the group generated on the Colossus SSP Platform

    Example: 0
Colossus Placement ID Integration
Follow these steps to configure the demand partner:
  1. Select Colossus Placement ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Placement_id Identifier of the placement generated on the Colossus SSP Platform

    Example: 0
Conversant
Follow these steps to configure the demand partner:
  1. Select Conversant for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Site_id Identifier of the site

    Example: 87293
    Tag_id Identifier for a specific ad placement

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select tag_id.
    3. Click Done. The panel closes. The AdUnitId field appears.

    Example: cnvr-test-tag
    Video.position Ad position on screen

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.position.
    3. Click Done. The panel closes. The AdUnitId field appears.

    Example: 1
Criteo
Follow these steps to configure the demand partner:
  1. Select Criteo for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    NetworkId Identifier of the network

    Example: 456456
    Pubid Publisher identifier of your inventory group

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pubid.
    3. Click Done. The panel closes. The Pubid field appears.

    Example: ABC123
    PublisherSubId Custom identifier for reporting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherSubId.
    3. Click Done. The panel closes. The PublisherSubId field appears.

    Example: adunit-1
    integrationMode Integration mode to use for ad render

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select integrationmMode.
    3. Click Done. The panel closes. The integrationMode tag appears.
Equativ
Follow these steps to configure the demand partner:
  1. Select Equativ for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    NetworkId Identifier of the network

    Example: 1234
    SiteId Identifier for the placement site

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select siteId.
    3. Click Done. The panel closes. The SiteId field appears.

    Example: 1234
    PageId Identifier for the placement page

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pageId.
    3. Click Done. The panel closes. The PageId field appears.

    Example: 1234
    FormatId Identifier for the placement format

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select formatId.
    3. Click Done. The panel closes. The FormatId field appears.

    Example: 1234
FWSSP
Follow these steps to configure the demand partner:
  1. Select FWSSP for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Custom_site_section_id Identifier of the specific site section

    Example: 76
    Network_id Identifier for the network

    Example: 12345
    Profile_id Identifier for the profile

    The ID must use a profile name and may include the network ID prefix. IT cannot be a numeric ID.

    Example: prof_12345
iMDS (Synacor Media)
Follow these steps to configure the demand partner:
  1. Select iMDS (Synacor Media) for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    SeatId Identifier of the seat

    This will be the same for all ad units.

    Example: prebid
    TagId Identifier of the placement or tag

    Example: demo1
    Pos OpenRTB ad position on screen for the video placement

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pos.
    3. Click Done. The panel closes. The Pos field appears.

    Example: 1
Index
Follow these steps to configure the demand partner:
  1. Select Index for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    SiteId Identifier for a specific ad unit

    Example: 9999991
    Video.minduration Minimum permitted duration (in seconds) for video ads

    Example: 30
    ID Identifier for the Index ad slot within the bid request

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select id.
    3. Click Done. The panel closes. The ID field appears.

    Example: 1
Insticator
Follow these steps to configure the demand partner:
  1. Select Insticator for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    AdUnitId Identifier of the ad unit

    Example: test
    PublisherId Identifier for the publisher

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherId.
    3. Click Done. The panel closes. The PublisherId field appears.

    Example: test
    Pos Ad position

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pos.
    3. Click Done. The panel closes. The Pos field appears.

    Example: 1
    Yob Year of birth

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select yob.
    3. Click Done. The panel closes. The Yob field appears.

    Example: 1982
    Gender Gender

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select gender.
    3. Click Done. The panel closes. The Gender field appears.

    Example: M
Kargo
Follow these steps to configure the demand partner:
  1. Select Kargo for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PlacementId Identifier of the ad slot

    Example: _jWuc8Hks
Krushmedia
Follow these steps to configure the demand partner:
  1. Select Krushmedia for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Key Unique client id

    Example: 0
KueezRtb
Follow these steps to configure the demand partner:
  1. Select KueezRtb for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Cid Identifier of the connection

    Example: 562524b21b1c1f08117fc7f9
    Pid Identifier of the publisher

    Example: 59ac17c192832d0011283fe3
Media.net
Follow these steps to configure the demand partner:
  1. Select Media.net for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Cid Identifier of the customer

    Example: 8CUX0H51C
    Crid Identifier of the placement

    Example: 1234567
    site.page Page URL used for Media.net test requests

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select site.page.
    3. Click Done. The panel closes. The site.page tag appears.

    Example: http://smoketesting.net/prebidtest/
MediaFuse
Follow these steps to configure the demand partner:
  1. Select MediaFuse for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PlacementId Identifier of the ad placement

    Example: 13144370
    PublisherId Identifier of the publisher

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherId.
    3. Click Done. The panel closes. The PublisherId field appears.

    Example: 12345
    AllowSmallerSizes Whether smaller ad sizes are permitted

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowSmallerSizes.
    3. Click Done. The panel closes. The AllowSmallerSizes options appear.
    UsePaymentRule Indicates whether publisher payment rules should be applied to the returned net price

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select usePaymentRule.
    3. Click Done. The panel closes. The UsePaymentRule options appear.
    TrafficSourceCode Specifies the third-party source of this impression

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select trafficSourceCode.
    3. Click Done. The panel closes. The TrafficSourceCode field appears.

    Example: my_traffic_source
    PubClick Specifies a publisher-supplied URL for third-party click tracking

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pubClick.
    3. Click Done. The panel closes. The PubClick field appears.

    Example: https://click.example.com/track
    supplyType Type of supply

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select supplyType.
    3. Click Done. The panel closes. The supplyType tag appears.
    Keywords List of keywords about the site

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position Placement position

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.
    app.id Mobile application ID

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.id.
    3. Click Done. The panel closes. The app.id tag appears.
    app.geo Latitude and longitude of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.geo.
    3. Click Done. The panel closes. The app.geo tag appears.
    user.dnt Do Not Track flag indicating whether user tracking should be disabled

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.dnt.
    3. Click Done. The panel closes. The user.dnt tag appears.
    user.language Language code associated with the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.language.
    3. Click Done. The panel closes. The user.language tag appears.
    User.age Age of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.age.
    3. Click Done. The panel closes. The User.age field appears.

    Example: 27
    User.externalUid External user identifier associated with the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.externalUid.
    3. Click Done. The panel closes. The User.externalUid field appears.

    Example: 1234567890abcdefg
    User.segments Comma-separated list of user audience segments used for targeting and bidding

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.segments.
    3. Click Done. The panel closes. The User.segments field appears.

    Example: sports,travel
    User.gender User gender value used for targeting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.gender.
    3. Click Done. The panel closes. The User.gender field appears.

    Example: F
NextMillennium Group ID Integration
Follow these steps to configure the demand partner:
  1. Select NextMillennium Group ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Group_id Identifier of the group provided by nextMillennium

    Example: 12345
    AdSlots Specific location or container on a webpage where an advertisement is displayed

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adSlots.
    3. Click Done. The panel closes. The AdSlots field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: stickytop,stickytop2
    AllowedAds List of ad types or formats that are permitted to be shown in a specific ad slot

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowedAds.
    3. Click Done. The panel closes. The AllowedAds field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: skin,skin2
NextMillennium Placement ID Integration
Follow these steps to configure the demand partner:
  1. Select NextMillennium Placement ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Placement_id Identifier of the ad placement

    Example: 12345
    AdSlots Specific location or container on a webpage where an advertisement is displayed

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adSlots.
    3. Click Done. The panel closes. The AdSlots field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: stickytop,stickytop2
    AllowedAds List of ad types or formats that are permitted to be shown in a specific ad slot

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowedAds.
    3. Click Done. The panel closes. The AllowedAds field appears.
    4. Enter a comma-separated list of ad slots
    5. Click Add.

    Example: skin,skin2
OpenWeb
Follow these steps to configure the demand partner:
  1. Select OpenWeb for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Org Identifier for the publisher, provided by your OpenWeb representative

    Example: 1234567890abcdef12345678
    PlacementId Identifier of the ad placement

    Example: 12345678
    FloorPrice Minimum price in USD

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select floorPrice.
    3. Click Done. The panel closes. The FloorPrice field appears.

    Example: 2.00
    TestMode Activates test mode

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select testMode.
    3. Click Done. The panel closes. The TestMode options appear.
OpenX
Follow these steps to configure the demand partner:
  1. Select OpenX for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Unit Identifier of the ad unit

    Example: 1611023122
    DelDomain OpenX delivery domain

    Example: PUBLISHER-d.openx.net
Opti Digital
Follow these steps to configure the demand partner:
  1. Select Opti Digital for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PublisherId Identifier of the publisher

    Example: p1234
    PlacementId Identifier of the ad unit

    Example: Billboard_Top
Ozone
Follow these steps to configure the demand partner:
  1. Select Ozone for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    SiteId Identifier of the site

    Example: OZONENUK0001
    PublisherId Identifier of the publisher

    Example: 4204204201
    PlacementId Identifier of the ad unit

    Example: 0420420421
    CustomData Publisher key-values used for targeting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select customData.
    3. Click Done. The panel closes. The CustomData fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more CustomData key-value pairs, click + Add and repeat the previous step.
PGAM Media
Follow these steps to configure the demand partner:
  1. Select PGAM Media for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    AV_PUBLISHERID Identifier of the publisher

    Example: 55b88d4a181f465b3e8b4567
    AV_CHANNELID Identifier of the channel

    Example: 5a5f17a728a06102d14c2718
    ServerDomain Server domain

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select serverDomain.
    3. Click Done. The panel closes. The ServerDomain field appears.
PGAM SSP
Follow these steps to configure the demand partner:
  1. Select PGAM SSP for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PlacementId Identifier of the placement

    Example: 0
    EndpointId Identifier for the endpoint

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select endpointId.
    3. Click Done. The panel closes. The EndpointId field appears.

    Example: 0
Pubmatic
Follow these steps to configure the demand partner:
  1. Select Pubmatic for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PublisherId Identifier associated with your PubMatic account

    Example: 32572
    AdSlot PubMatic-specific identifier associated with the ad unit

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select adSlot.
    3. Click Done. The panel closes. The AdSlot field appears.

    Example: 38519891
    Main category / Allowed acat categories (acat) Allowed advertiser categories

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select acat.
    3. Click Done. The panel closes. The allowed category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed acat categories.
    Main category / Allowed bcat categories (bcat) Blocked advertiser categories

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The allowed category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Deals PMP deal IDs passed for the ad slot

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select deals.
    3. Click Done. The panel closes. The Deals field appears.
    4. Enter a list of comma-separated deals.
    5. Click Add.

    Example: deal-id-5,deal-id-6,deal-id-7
    lat Latitude of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select lat.
    3. Click Done. The panel closes. The lat tag appears.
    lon Longitude of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select lon.
    3. Click Done. The panel closes. The lon tag appears.
    kadpageurl Custom page URL sent in the bid request

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select kadpageurl.
    3. Click Done. The panel closes. The kadpageurl tag appears.
    Pmzoneid PubMatic zone identifier passed on the impression

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pmzoneid.
    3. Click Done. The panel closes. The Pmzoneid field appears.

    Example: zone-123
    Yob Year of birth for the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select yob.
    3. Click Done. The panel closes. The Yob field appears.

    Example: 1985
    Gender Gender associated with the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select gender.
    3. Click Done. The panel closes. The Gender field appears.

    Example: F
    Dctr Deal custom targeting value

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select dctr.
    3. Click Done. The panel closes. The Dctr fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
PulsePoint
Follow these steps to configure the demand partner:
  1. Select PulsePoint for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Cp Identifier of the publisher

    Example: 12345
    Ct Identifier of the ad tag

    Example: 12345
    Main category / Allowed bcat categories (bcat) Blocked advertiser categories

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The blocked category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Battr Blocked creative attributes

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select battr.
    3. Click Done. The panel closes. The Battr field appears.
    Badv Blocked advertiser domains

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select badv.
    3. Click Done. The panel closes. The Badv field appears.
    4. Enter a comma-separated list of values.
    5. Click Add.
ResetDigital Pub ID Integration
Follow these steps to configure the demand partner:
  1. Select ResetDigital Pub ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PubId Identifier of the publisher account

    Example: 123pubId
    Endpoint Endpoint URL for the ad server

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select endpoint.
    3. Click Done. The panel closes. The Endpoint field appears.

    Example: https://ads.resetsrv.com
ResetDigital Zone ID Integration
Follow these steps to configure the demand partner:
  1. Select ResetDigital Zone ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    ZoneId Identifier of the specific ad zone

    Example: 456zoneId
    Endpoint Endpoint URL for the ad server

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select endpoint.
    3. Click Done. The panel closes. The Endpoint field appears.

    Example: https://ads.resetsrv.com
RhythmOne
Follow these steps to configure the demand partner:
  1. Select RhythmOne for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PlacementId Identifier of the placement

    Example: 34887
    Zone Zone identifier

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select zone.
    3. Click Done. The panel closes. The Zone field appears.

    Example: 1r
    Path Path identifier

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select path.
    3. Click Done. The panel closes. The Path field appears.

    Example: mvo
Rise
Follow these steps to configure the demand partner:
  1. Select Rise for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Org Identifier of the publisher

    Example: 1234567890abcdef123456787
    PlacementId Unique placement identifier

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select placementId.
    3. Click Done. The panel closes. The PlacementId field appears.

    Example: 12345678
    RtbDomain Server domain used to override the default bidding endpoint

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select rtbDomain.
    3. Click Done. The panel closes. The RtbDomain field appears.

    Example: www.test.com
Rubicon
Follow these steps to configure the demand partner:
  1. Select Rubicon for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    AccountId Identifier of the publisher account

    Example: 4934
    SiteId Identifier for your site

    Example: 13945
    ZoneId Identifier of the ad placement

    Example: 23948
    latLong Latitude and longitude of the visitor

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select latLong.
    3. Click Done. The panel closes. The latLong tag appears.
    bidonmultiformat Indicates whether Rubicon bids on all eligible media types in a multi-format request

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bidonmultiformat.
    3. Click Done. The panel closes. The bidonmultiformat tag appears.
    Keywords Page-level, comma-separated list of keywords used for client-side display reporting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords field appears.

    Example: travel,tourism
    Inventory Page-level first-party data used for targeting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select inventory.
    3. Click Done. The panel closes. The Inventory fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Visitor Visitor-level first-party data used for targeting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select visitor.
    3. Click Done. The panel closes. The Visitor fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position Page position of the ad placement

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.

    Example: atf
    UserId Site-specific user identifier

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select userId.
    3. Click Done. The panel closes. The UserId field appears.

    Example: 12345abc
    video.size_id Rubicon video ad format ID

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.size_id.
    3. Click Done. The panel closes. The video.size_id tag appears.
SeedTag
Follow these steps to configure the demand partner:
  1. Select SeedTag for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PublisherId Identifier of the publisher account

    Example: 0000-0000-01
    AdUnitId Identifier of the ad placement

    Example: 00000
Sharethrough
Follow these steps to configure the demand partner:
  1. Select Sharethrough for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Pkey Placement key

    Example: DfFKxpkRGPMS7A9f71CquBgZ
    Main category / Allowed bcat categories (bcat) Blocked advertiser categories

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The blocked category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Badv Blocked advertiser domains

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select badv.
    3. Click Done. The panel closes. The Badv field appears.
    4. Enter a comma-separated list of values.
    5. Click Add.
Smaato
Follow these steps to configure the demand partner:
  1. Select Smaato for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PublisherId Identifier of the publisher

    Example: 1100012345
    AdspaceId Identifier of the ad space

    Example: 11002234
    app.ifa Advertising identifier of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.ifa.
    3. Click Done. The panel closes. The app.ifa tag appears.
    app.geo Latitude and longitude of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.geo.
    3. Click Done. The panel closes. The app.geo tag appears.
Smart AdServer
Follow these steps to configure the demand partner:
  1. Select Smart AdServer for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    SiteId Identifier of the placement site

    Example: 1234
    PageId Identifier of the placement page

    Example: 1234
    FormatId Identifier of the placement format

    Example: 1234
    appName Mobile application name

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select appName.
    3. Click Done. The panel closes. The appName tag appears.
    buId Mobile application bundle ID

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select buId.
    3. Click Done. The panel closes. The buId tag appears.
    schain Supply chain value

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select schain.
    3. Click Done. The panel closes. The schain tag appears.
    Target Keyword targeting value

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select target.
    3. Click Done. The panel closes. The Target field appears.

    Example: sport=tennis
    CkId Unique Smart AdServer user ID

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select ckId.
    3. Click Done. The panel closes. The CkId field appears.

    Example: 1234567890123456789
Smile Wanted
Follow these steps to configure the demand partner:
  1. Select Smile Wanted for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    ZoneId Identifier of the placement zone

    Example: test.com_header_bidding_display_atf
Sonobi Ad Unit Integration
Follow these steps to configure the demand partner:
  1. Select Sonobi Ad Unit Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Ad_unit Identifier of the ad unit

    Example: /1234567/example/adUnit/code
    Hfa Unique identifier for the publisher

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select hfa.
    3. Click Done. The panel closes. The Hfa field appears.

    Example: 123985
    Keywords Comma-separated list of keywords about the site

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords field appears.

    Example: sports,news,food
Sonobi Placement ID Integration
Follow these steps to configure the demand partner:
  1. Select Sonobi Placement ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Placement_id Identifier of the placement

    Example: 1a2b3c4d5e6f1a2b3c4d
    Hfa Unique identifier for the publisher

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select hfa.
    3. Click Done. The panel closes. The Hfa field appears.

    Example: 123985
    Keywords Comma-separated list of keywords about the site

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords field appears.

    Example: sports,news,food
Sovrn
Follow these steps to configure the demand partner:
  1. Select Sovrn for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Tagid Identifier of the tag

    Example: 315045
    Segments Sovrn-specific deal/segment values mapped to impression-level deals

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select segments.
    3. Click Done. The panel closes. The Segments field appears.

    Example: 123,456
SpotX
Follow these steps to configure the demand partner:
  1. Select SpotX for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Channel_id Five-digit identifier of the channel

    Example: 85394
    Min_duration Minimum video ad duration in seconds

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select min_duration.
    3. Click Done. The panel closes. The Min_duration field appears.

    Example: 15
    mimes List of MIME types to allow in the ad

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select mimes.
    3. Click Done. The panel closes. The mimes tag appears.
    ad_volume Starting ad volume, using a value between 0 and 1

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select ad_volume.
    3. Click Done. The panel closes. The ad_volume tag appears.
    max_duration Maximum video ad duration in seconds

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select max_duration.
    3. Click Done. The panel closes. The max_duration tag appears.
    placement_type SpotX placement type for the ad

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select placement_type.
    3. Click Done. The panel closes. The placement_type tag appears.
    page Page URL where the ad is displayed

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select page.
    3. Click Done. The panel closes. The page tag appears.
    Custom Custom key-value pairs used for SpotX reporting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select custom.
    3. Click Done. The panel closes. The Custom fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position Ad position value

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.

    Example: 1
TheMediaGrid
Follow these steps to configure the demand partner:
  1. Select TheMediaGrid for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Uid Identifier of the placement

    Example: 1
    Keywords List of keywords about the site

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
TripleLift
Follow these steps to configure the demand partner:
  1. Select TripleLift for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    InventoryCode Inventory code for the ad unit

    Example: pubname_top_banner
TrustX
Follow these steps to configure the demand partner:
  1. Select TrustX for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Uid Identifier of the placement

    Example: 42
TrustX secid Integration
Follow these steps to configure the demand partner:
  1. Select TrustX secid Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Secid Identifier of the placement

    Example: 42
Undertone
Follow these steps to configure the demand partner:
  1. Select Undertone for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PlacementId Identifier of the placement

    Example: 1234
    PublisherId Identifier of the publisher

    Example: 12345
    video.playbackMethod Playback method supported by the publisher

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.playbackMethod.
    3. Click Done. The panel closes. The video.playbackMethod tag appears.
    video.maxDuration Maximum video ad duration in seconds

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.maxDuration.
    3. Click Done. The panel closes. The video.maxDuration tag appears.
    video.skippable Skippability of the inventory

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.skippable.
    3. Click Done. The panel closes. The video.skippable tag appears.
Unruly
Follow these steps to configure the demand partner:
  1. Select Unruly for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    SiteId Identifier of the site

    Example: 123456
Xandr
Follow these steps to configure the demand partner:
  1. Select Xandr for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PlacementId Identifier of the placement

    Example: 234234
    PublisherId Identifier of the publisher

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select publisherId.
    3. Click Done. The panel closes. The PublisherId field appears.

    Example: 11223344
    AllowSmallerSizes Whether smaller ad sizes are permitted

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select allowSmallerSizes.
    3. Click Done. The panel closes. The AllowSmallerSizes options appear.
    UsePaymentRule Determines if Microsoft Monetize returns net price to Prebid.js after publisher payment rules have been applied

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select usePaymentRule.
    3. Click Done. The panel closes. The UsePaymentRule options appear.
    TrafficSourceCode Specifies the third-party source of this impression

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select trafficSourceCode.
    3. Click Done. The panel closes. The TrafficSourceCode field appears.

    Example: my_traffic_source
    PubClick Specifies a publisher-supplied URL for third-party click tracking

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select pubClick.
    3. Click Done. The panel closes. The PubClick field appears.

    Example: http://click.adserver.com/
    supplyType Type of supply

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select supplyType.
    3. Click Done. The panel closes. The supplyType tag appears.
    Keywords List of keywords about the site

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select keywords.
    3. Click Done. The panel closes. The Keywords fields appear.
    4. Enter a Key and its Value.
    5. (Optional) To add more key-value pairs, click + Add and repeat the previous step.
    Position Banner position

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select position.
    3. Click Done. The panel closes. The Position field appears.
    app.geo Latitude and longitude of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select app.geo.
    3. Click Done. The panel closes. The app.geo tag appears.
    user.dnt Do Not Track flag indicating whether user tracking should be disabled

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.dnt.
    3. Click Done. The panel closes. The user.dnt tag appears.
    user.language Preferred language for the user/browser

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.language.
    3. Click Done. The panel closes. The user.language tag appears.
    user.age Age of the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.age.
    3. Click Done. The panel closes. The user.age field appears.
    user.externalUid External user identifier associated with the user

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.externalUid.
    3. Click Done. The panel closes. The user.externalUid field appears.
    user.segments Comma-separated list of user audience segments used for targeting and bidding

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.segments.
    3. Click Done. The panel closes. The user.segments field appears.

    Example: sports,travel
    user.gender User gender value used for targeting

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select user.gender.
    3. Click Done. The panel closes. The user.gender field appears.

    Example: F
Yahoo SSP DCN/POS Integration
Follow these steps to configure the demand partner:
  1. Select Yahoo SSP DCN/POS Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    Dcn Identifier of the site

    Example: site1
    Pos Identifier of the placement

    Example: placement1
Yahoo SSP Pub ID Integration
Follow these steps to configure the demand partner:
  1. Select Yahoo SSP Pub ID Integration for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PubId External identifier of the publisher

    Example: DemoPublisher
    SiteId Ability to target a specific Site using an External ID provided by Yahoo Advertising

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select siteId.
    3. Click Done. The panel closes. The SiteId field appears.

    Example: 1234567
    PlacementId Ability to target a specific Placement using an External ID provided by Yahoo Advertising

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select placementId.
    3. Click Done. The panel closes. The PlacementId field appears.

    Example: header
YieldMo
Follow these steps to configure the demand partner:
  1. Select YieldMo for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    PlacementId Identifier of the placement

    Example: 825209316101005155
    Main category / Allowed bcat categories (bcat) Blocked advertiser categories

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select bcat.
    3. Click Done. The panel closes. The blocked category fields appear.
    4. Select the Main category.
    5. (Optional) Select the Allowed bcat categories.
    Badv Blocked advertiser domains

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select badv.
    3. Click Done. The panel closes. The Badv field appears.
    4. Enter a comma-separated list of values.
    5. Click Add.
    lr_env LiveRamp ATS envelope

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select lr_env.
    3. Click Done. The panel closes. The lr_env tag appears.
    Video.minduration Minimum ad duration in seconds

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.minduration.
    3. Click Done. The panel closes. The Video.minduration field appears.

    Example: 5
    video.placement Video placement type

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.placement.
    3. Click Done. The panel closes. The video.placement tag appears.
    video.maxduration Maximum ad duration in seconds

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.maxduration.
    3. Click Done. The panel closes. The video.maxduration tag appears.
    video.protocols Supported video bid response protocols

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.protocols.
    3. Click Done. The panel closes. The video.protocols tag appears.
    video.api Supported video API frameworks

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.api.
    3. Click Done. The panel closes. The video.api tag appears.
    video.playbackmethod Video playback methods that may be in use

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.playbackmethod.
    3. Click Done. The panel closes. The video.playbackmethod tag appears.
    video.mimes Supported video MIME types

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.mimes.
    3. Click Done. The panel closes. The video.mimes tag appears.
    video.skippable Supported video MIME types

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.skippable.
    3. Click Done. The panel closes. The video.skippable tag appears.
    video.skipafter Number of seconds a video must play before skipping is enabled

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.skipafter.
    3. Click Done. The panel closes. The video.skipafter tag appears.
    Video.pos Ad position on screen

    Follow these steps:
    1. Click + Add optional parameters. The Add optional parameters panel opens.
    2. Select video.pos.
    3. Click Done. The panel closes. The Video.pos field appears.

    Example: 1

SSB demand partners

When creating a Smart Server Bidding (SSB) creative, you must define the demand partner. Each demand partner represents a connection to your SSP seat, enabling real-time bidding (RTB) directly through your configured account credentials.

This reference lists the supported demand partners and the required configuration fields, ensuring your Smart Server Bidding creatives transact programmatically through your connected seat.

📘

You can read Prebid's documentation to learn more about each bidder partner.
Index
Follow these steps to configure the demand partner:
  1. Select Index for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 10
    Site ID (Required) Identifier assigned by a demand partner to the buyer

    Contact your demand partner account manager to obtain your site ID.
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Media.net
Follow these steps to configure the demand partner:
  1. Select Media.net for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 142
    Tag ID (Required) Ad tag ID

    Contact your DSP account manager to obtain your tag ID.
    Publisher ID (Required) Unique identifier for your publisher account

    Contact your DSP account manager to obtain your publisher ID.
Nexxen
Follow these steps to configure the demand partner:
  1. Select Nexxen for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 36
    Site ID (Required) Identifier assigned by a Demand-Side Platform (DSP) to the buyer

    Contact your DSP account manager to obtain your site ID.
OpenX
Follow these steps to configure the demand partner:
  1. Select OpenX for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 69
    Publisher ID (Required) Unique identifier for your publisher account

    Contact your DSP account manager to obtain your publisher ID.
    (Required) Ad Unit ID Unique identifier assigned to a specific ad placement (slot) on your site

    Contact your DSP account manager to obtain your ad unit ID.
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Rise
Follow these steps to configure the demand partner:
  1. Select Rise for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 1043
    Publisher ID (Required) Unique identifier for your publisher account

    Contact your DSP account manager to obtain your publisher ID.
    Placement ID Unique identifier assigned to a specific ad placement (slot) on your site

    Contact your DSP account manager to obtain your ad placement ID.
Rubicon
Follow these steps to configure the demand partner:
  1. Select Rubicon for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 52
    Site ID (Required) Identifier assigned by a Demand-Side Platform (DSP) to the buyer

    Contact your DSP account manager to obtain your site ID.
    Account ID (Required) Unique identifier for your publisher account

    Contact your DSP account manager to obtain your account ID.
    Zone ID (Required) Identifier for the ad placement

    Contact your DSP account manager to obtain your zone ID.
    Deal ID (Optional) Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Size ID (Required) Identifier for the ad creative dimensions

    Contact your DSP account manager to obtain your size ID.
  3. (Optional) Create key-value pairs for the demand partner:
    1. Click + Add custom field. The Add custom field panel opens.
    2. Under Apply on, select the object to which the key-value pair applies.
    3. Enter the Key.
    4. Select the Value type.
    5. Define the Value.
    6. Click Done. The key-value pair appears under Custom fields.
Sharethrough
Follow these steps to configure the demand partner:
  1. Select Sharethrough for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 80
    Publisher ID Unique identifier for your publisher account

    Contact your DSP account manager to obtain your publisher ID.
    Tag ID Ad tag ID

    Contact your DSP account manager to obtain your tag ID.
Sonobi
Follow these steps to configure the demand partner:
  1. Select Sonobi for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 104
    TagID Ad tag ID

    Contact your DSP account manager to obtain your tag ID.
    Publisher ID Unique identifier for your publisher account

    Contact your DSP account manager to obtain your publisher ID.
SpotX
Follow these steps to configure the demand partner:
  1. Select SpotX for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 165
    Channel ID (Required) Unique identifier for a channel

    Contact your DSP account manager to obtain your channel ID.
  3. (Optional) Create key-value pairs the demand partner:
    1. Click + Add custom field. The Add custom field panel opens.
    2. Enter the Key.
    3. Select the Value type.
    4. Define the Value.
    5. Click Done. The key-value pair appears under Custom fields.
TripleLift
Follow these steps to configure the demand partner:
  1. Select TripleLift for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 28
    Tag ID (Optional) Ad tag ID

    Contact your DSP account manager to obtain your tag ID.
Vox Concert
Follow these steps to configure the demand partner:
  1. Select Vox Concert for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR vendor ID Identifier of the GDPR vendor

    Default: 28
    Publisher ID (Required) Unique identifier for your publisher account

    Contact your DSP account manager to obtain your publisher ID.
    Deal ID (Optional) Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

  3. (Optional) Select Send video URL.

    📘

    This option lets an editor share video content internally with other editors without requiring them to log in to the ad server.



Deal demand partners

When creating a deal creative, you must select a demand partner. Each demand partner represents an approved buyer connection that transacts through a negotiated deal ID and buyer ID.

This reference lists the supported demand partners and their required configuration fields, ensuring your deal creatives run through properly established private marketplace (PMP) agreements and deliver as intended through your connected demand partner.

Aldephic
Follow these steps to configure the demand partner:
  1. Select Aldephic for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor
    Deal ID (Required) Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Adobe
Follow these steps to configure the demand partner:
  1. Select Adobe for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
AdTheorant
Follow these steps to configure the demand partner:
  1. Select AdTheorant for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Amazon DSP
Follow these steps to configure the demand partner:
  1. Select Amazon DSP for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 755
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Amobee
Follow these steps to configure the demand partner:
  1. Select Amobee for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 23
    Deal ID (Required) Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Basis
Follow these steps to configure the demand partner:
  1. Select Basis for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 156
    Deal ID (Required) Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Beeswax
Follow these steps to configure the demand partner:
  1. Select Beeswax for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 12
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
BeeswaxEU
Follow these steps to configure the demand partner:
  1. Select BeeswaxEU for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 12
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Blockboard
Follow these steps to configure the demand partner:
  1. Select Blockboard for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 12
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
Crimtan UK
Follow these steps to configure the demand partner:
  1. Select Blockboard for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 85
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Crimtan US
Follow these steps to configure the demand partner:
  1. Select Crimtan US for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 85
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
DeepIntent
Follow these steps to configure the demand partner:
  1. Select DeepIntent for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
DV360
Follow these steps to configure the demand partner:
  1. Select DV360 for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 755
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
DV360-Indirect
Follow these steps to configure the demand partner:
  1. Select DV360-Indirect for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Emodo
Follow these steps to configure the demand partner:
  1. Select Emodo for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID (Required) Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
LiftOff
Follow these steps to configure the demand partner:
  1. Select LiftOff for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
OneView
Follow these steps to configure the demand partner:
  1. Select OneView for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Quantcast
Follow these steps to configure the demand partner:
  1. Select Quantcast for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Simpli.fi
Follow these steps to configure the demand partner:
  1. Select Simpli.fi for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Smaato
Follow these steps to configure the demand partner:
  1. Select Smaato for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID (Required) Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
StackAdapt
Follow these steps to configure the demand partner:
  1. Select StackAdapt for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
TheTradeDesk
Follow these steps to configure the demand partner:
  1. Select TheTradeDesk for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 21
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Xandr
Follow these steps to configure the demand partner:
  1. Select Xandr for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 32
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.
Yahoo
Follow these steps to configure the demand partner:
  1. Select Yahoo for the Demand partner.
  2. Enter the following demand partner information.

    Setting Description
    GDPR Vendor ID Identifier of the GDPR vendor

    Default: 76
    Deal ID Identifier for a programmatic deal in real-time bidding (RTB)

    A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
    Buyer ID Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID)

    Contact your DSP account manager to obtain your buyer ID.

    Follow these steps:
    1. Enter a list of comma-separated buyer IDs.
    2. Click Add. The buyer IDs appear under Added buyer id.

Updated 3 days ago

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