Demand partner reference

This reference lists the supported demand partners available for Smart Server Bidding (SSB) and deal creatives. Each demand partner represents a connection to an external buying platform, enabling programmatic transactions through your configured credentials or negotiated deal terms.

Use this reference to review the required and optional configuration fields for each partner to ensure accurate setup and delivery across your connected demand sources.

---

SSB Demand partners

When creating a Smart Server Bidding (SSB) creative, you must define the demand partner. Each demand partner represents a connection to your SSP seat, enabling real-time bidding (RTB) directly through your configured account credentials.

This reference lists the supported demand partners and the required configuration fields, ensuring your Smart Server Bidding creatives transact programmatically through your connected seat.

📘

You can read Prebid's documentation to learn more about each bidder partner.

Index

Follow these steps to configure the demand partner:

1. Select Index for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 10
   Site ID	(Required) Identifier assigned by a demand partner to the buyer Contact your demand partner account manager to obtain your site ID.
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

Media.net

Follow these steps to configure the demand partner:

1. Select Media.net for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 142
   Tag ID	(Required) Ad tag ID Contact your DSP account manager to obtain your tag ID.
   Publisher ID	(Required) Unique identifier for your publisher account Contact your DSP account manager to obtain your publisher ID.

Nexxen

Follow these steps to configure the demand partner:

1. Select Nexxen for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 36
   Site ID	(Required) Identifier assigned by a Demand-Side Platform (DSP) to the buyer Contact your DSP account manager to obtain your site ID.

OpenX

Follow these steps to configure the demand partner:

1. Select OpenX for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 69
   Publisher ID	(Required) Unique identifier for your publisher account Contact your DSP account manager to obtain your publisher ID.
   (Required) Ad Unit ID	Unique identifier assigned to a specific ad placement (slot) on your site Contact your DSP account manager to obtain your ad unit ID.
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

Rise

Follow these steps to configure the demand partner:

1. Select Rise for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 1043
   Publisher ID	(Required) Unique identifier for your publisher account Contact your DSP account manager to obtain your publisher ID.
   Placement ID	Unique identifier assigned to a specific ad placement (slot) on your site Contact your DSP account manager to obtain your ad placement ID.

Rubicon

Follow these steps to configure the demand partner:

1. Select Rubicon for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 52
   Site ID	(Required) Identifier assigned by a Demand-Side Platform (DSP) to the buyer Contact your DSP account manager to obtain your site ID.
   Account ID	(Required) Unique identifier for your publisher account Contact your DSP account manager to obtain your account ID.
   Zone ID	(Required) Identifier for the ad placement Contact your DSP account manager to obtain your zone ID.
   Deal ID	(Optional) Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Size ID	(Required) Identifier for the ad creative dimensions Contact your DSP account manager to obtain your size ID.

3. (Optional) Create key-value pairs for the demand partner:
   1. Click + Add custom field. The Add custom field panel opens.
   2. Under Apply on, select the object to which the key-value pair applies.
   3. Enter the Key.
   4. Select the Value type.
   5. Define the Value.
   6. Click Done. The key-value pair appears under Custom fields.

Sharethrough

Follow these steps to configure the demand partner:

1. Select Sharethrough for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 80
   Publisher ID	Unique identifier for your publisher account Contact your DSP account manager to obtain your publisher ID.
   Tag ID	Ad tag ID Contact your DSP account manager to obtain your tag ID.

Sonobi

Follow these steps to configure the demand partner:

1. Select Sonobi for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 104
   TagID	Ad tag ID Contact your DSP account manager to obtain your tag ID.
   Publisher ID	Unique identifier for your publisher account Contact your DSP account manager to obtain your publisher ID.

SpotX

Follow these steps to configure the demand partner:

1. Select SpotX for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 165
   Channel ID	(Required) Unique identifier for a channel Contact your DSP account manager to obtain your channel ID.

3. (Optional) Create key-value pairs the demand partner:
   1. Click + Add custom field. The Add custom field panel opens.
   2. Enter the Key.
   3. Select the Value type.
   4. Define the Value.
   5. Click Done. The key-value pair appears under Custom fields.

TripleLift

Follow these steps to configure the demand partner:

1. Select TripleLift for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 28
   Tag ID	(Optional) Ad tag ID Contact your DSP account manager to obtain your tag ID.

Vox Concert

Follow these steps to configure the demand partner:

1. Select Vox Concert for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR vendor ID	Identifier of the GDPR vendor Default: 28
   Publisher ID	(Required) Unique identifier for your publisher account Contact your DSP account manager to obtain your publisher ID.
   Deal ID	(Optional) Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.



3. (Optional) Select Send video URL.

   📘

   This option lets an editor share video content internally with other editors without requiring them to log in to the ad server.

   
   

---

Deal Demand Partners

When creating a deal creative, you must select a demand partner. Each demand partner represents an approved buyer connection that transacts through a negotiated deal ID and buyer ID.

This reference lists the supported demand partners and their required configuration fields, ensuring your deal creatives run through properly established private marketplace (PMP) agreements and deliver as intended through your connected demand partner.

Aldephic

Follow these steps to configure the demand partner:

1. Select Aldephic for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor
   Deal ID	(Required) Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Adobe

Follow these steps to configure the demand partner:

1. Select Adobe for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

AdTheorant

Follow these steps to configure the demand partner:

1. Select AdTheorant for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Amazon DSP

Follow these steps to configure the demand partner:

1. Select Amazon DSP for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 755
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Amobee

Follow these steps to configure the demand partner:

1. Select Amobee for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 23
   Deal ID	(Required) Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

Basis

Follow these steps to configure the demand partner:

1. Select Basis for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 156
   Deal ID	(Required) Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Beeswax

Follow these steps to configure the demand partner:

1. Select Beeswax for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 12
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

BeeswaxEU

Follow these steps to configure the demand partner:

1. Select BeeswaxEU for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 12
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Blockboard

Follow these steps to configure the demand partner:

1. Select Blockboard for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 12
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

Crimtan UK

Follow these steps to configure the demand partner:

1. Select Blockboard for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 85
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Crimtan US

Follow these steps to configure the demand partner:

1. Select Crimtan US for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 85
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

DeepIntent

Follow these steps to configure the demand partner:

1. Select DeepIntent for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

DV360

Follow these steps to configure the demand partner:

1. Select DV360 for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 755
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

DV360-Indirect

Follow these steps to configure the demand partner:

1. Select DV360-Indirect for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Emodo

Follow these steps to configure the demand partner:

1. Select Emodo for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	(Required) Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

LiftOff

Follow these steps to configure the demand partner:

1. Select LiftOff for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.

OneView

Follow these steps to configure the demand partner:

1. Select OneView for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Quantcast

Follow these steps to configure the demand partner:

1. Select Quantcast for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Simpli.fi

Follow these steps to configure the demand partner:

1. Select Simpli.fi for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Smaato

Follow these steps to configure the demand partner:

1. Select Smaato for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	(Required) Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

StackAdapt

Follow these steps to configure the demand partner:

1. Select StackAdapt for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

TheTradeDesk

Follow these steps to configure the demand partner:

1. Select TheTradeDesk for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 21
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Xandr

Follow these steps to configure the demand partner:

1. Select Xandr for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 32
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.

Yahoo

Follow these steps to configure the demand partner:

1. Select Yahoo for the Demand partner.
2. Enter the following demand partner information.
   
   

   Setting	Description
   GDPR Vendor ID	Identifier of the GDPR vendor Default: 76
   Deal ID	Identifier for a programmatic deal in real-time bidding (RTB) A deal ID connects advertisers to your inventory through their DSP, based on terms agreed upon with the demand partner.
   Buyer ID	Identifier assigned by a Demand-Side Platform (DSP) to the buyer (also called a Seat ID) Contact your DSP account manager to obtain your buyer ID. Follow these steps: Enter a list of comma-separated buyer IDs. Click Add. The buyer IDs appear under Added buyer id.