Overview

Now that you have uploaded your content to your JWP dashboard, what's next? How do you create engaging and profitable video experiences for your viewers?

You can implement Dynamic Strategy Rules.

Dynamic Strategy Rules enables you to create tailored on-site video experiences using a combination of JWP products and real-time visit and page data. There are two components to Dynamic Strategy Rules: a placement and a strategy.

• The placement is a container embedded on your site where a visitor's video experiences occur.
• A strategy is the decisioning logic that dynamically determines the experiences to display within the placement based on the real-time context of the visit.

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Dynamic Strategy Rules should not be combined with other JWP player implementation approaches such as adding a player embed or player library to your pages.

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Features

The following table highlights how Dynamic Strategy Rules allows you to centrally manage JWP's products and features.

Feature	Description
Experiences	Define the type of format shown to a visitor: JWP player with content and advertising experience Vertical video discovery Custom code Nothing
Branches	Decide how visitor traffic is directed based on specified criteria or weighted distributions: Condition Groups: Route traffic to specific experiences according to set conditions. Traffic Splits: Segment traffic into weighted segments for A/B testing different strategies.
Automations	Initiate specific actions based on event rules. For example, if an ad does not fill, switch the player to click-to-play or add a different demand unit.