Overview
Learn more about Dynamic Strategy Rules
Now that you have uploaded your content to the JWP dashboard, what's next? How do you create engaging and profitable video experiences for your viewers?
You can implement Dynamic Strategy Rules.
Dynamic Strategy Rule decision tree
Dynamic Strategy Rules enables you to create tailored on-site video experiences using a combination of JWP products and real-time visit and page data.
Through Dynamic Strategy Rules, you can unlock the following features:
- Make strategy changes in your JWP dashboard that update the video experience across multiple sites without developer resources
- Deploy with minimal code
- Create different experiences for different viewers based on visit and page contexts, such as geography and custom values
- Enhance user engagement and conversions with effective on-page video placements
- Maximize revenue potential with granular advertising control
There are two components to Dynamic Strategy Rules: a placement and a strategy.
- The placement is a container embedded on your site where a visitor's video experiences occur.
- A strategy is the decisioning logic that dynamically determines the experiences to display within the placement based on the real-time context of the visit.
Dynamic Strategy Rules should not be combined with other JWP player implementation approaches such as adding a player embed or player library to your pages.
Features
The following table highlights how Dynamic Strategy Rules allows you to centrally manage JWP's products and features.
| Feature | Description |
|---|---|
| Experiences | Define the type of format shown to a visitor:
|
| Branches | Decide how visitor traffic is directed based on specified criteria or weighted distributions:
|
| Automations | Initiate specific actions based on event rules.
For example, if an ad does not fill, switch the player to click-to-play or add a different demand unit. |
Updated 1 day ago