Content Experiences

A content experience allows you to configure player options, customize player appearance, and select content to be displayed to the visitor.

Define a content experience

Content Experience details page

Content Experience details page

Use the following steps to create a content experience:

  1. On the strategy tree, click +Add Experience > Content Experience. The content experience details page appears.
  2. Under Content Experience, enter a name in the Name your Experience field.
  3. (Optional) Expand the Player Settings section and configure the settings on the four tabs:
    • Player
    • Display Options
    • Recommendations
    • Additional Settings


      As an alternative, you can copy the settings of an existing player:

      • Under Player Configurations Import, click Import Player Configuration. The Import Player Configurations panel appears.
      • Select the player configuration to import.
      • Click Import. The settings of the player populate the tabs of the Player Settings section.

      If you make changes to the existing player in the future that you want reflected in the strategy, you must repeat the previous steps.

  4. Expand the Playlist Settings section.
  5. Use the following table to define the playlist settings.
  6. Click Done. The experience appears on the decision tree.
  7. Click Save.


Playback Size

  1. Under Playback Size, click the Aspect Ratio or Fixed Size radio button ​​to configure the dimensions of the player.
  2. Choose the aspect ratio from the dropdown (Aspect Ratio) or set the player dimensions in pixels (Fixed Size).

When Aspect Ratio is selected you have the option to use the icons above the player preview to toggle between Desktop, Mobile-Portrait, and Mobile-Landscape. When Fixed is selected, the preview player appears with the dimensions that have been set.

Player Behavior

The Player Behavior section allows you to configure the behavior of the player. The following table explains each display option.

LoopAutomatically repeats video content.

This will only work for single videos. Videos within playlists do not loop.

Toggle ON to loop the video in the player. The default is OFF.
Mute on StartStarts playback with video muted

Example use case: Use when viewers watch your content on a mobile device and On Always or On When Player is in View is selected for Autostart.

Toggle ON to keep the video muted when played. The default is OFF.


The Autostart section allows you to configure the autostart behavior of the player and to decide when or if autostart is available.

The following table explains each autostart option.

On AlwaysPlayback automatically begins when the page is loaded
On When Player is in ViewPlayback automatically begins when more than 50% of the player is viewable
OffPlayback does not automatically start when the page is loaded

The majority of modern browsers force autostarted content to begin playing with muted audio. JWP cannot override this, as muted audio is enforced by browsers, not from within the player.

It is important to note that in most cases a viewer must interact with the player to enable sound once autostart begins. This may not be an optimal user experience if unmuted audio is desired as soon as the media plays.

The table below provides detailed information about each browser’s audio and general autostart policies.

BrowserSound DefaultPolicies
Chrome MutedAutoplay with sound is allowed when:
Top frames can delegate autoplay permission to their iframes to allow autoplay with sound.
Firefox MutedFirefox blocks all media with sound from playing automatically, by default.

If users want a website to automatically play media or to make other changes to their autoplay settings, they can use one of these methods.
Safari MutedSafari uses an automatic inference engine to block media elements with sound from auto-playing by default on most websites.

The settings menu gives users control over which websites are allowed to auto-play video and audio.

Enable muted ads

Under the the Autostart radio buttons is a final checkbox: Allow ads to play muted when the browser requires it. Click this check the checkbox to enable muted ads.

Some browsers require ads to be initially muted when video playback starts automatically. This browser requirement improves the user experience if the viewer is not expecting sound or if the player is not immediately in view. This option is only available when On Always or On When Player is in View is selected for the Autostart option.

Display Options

The Display Options section allow you to control how much information is displayed or to turn off controls entirely to create a chromeless web player.

TitleControls display of the video title.

The toggle is set to ON by default and displays the title. To disable the video title display, click the toggle to OFF.
DescriptionControls display of the video description

The toggle is set to ON by default and displays the description. To disable the video title display, click the toggle to OFF.
ControlsControls display of the video controls:
  • Player
  • Rewind
  • Next Up
  • Volume
  • Sharing
  • More
  • Settings
  • Full Screen
The toggle is set to ON by default and displays the controls. To disable the video controls for a chromeless player, click the toggle to OFF.


Recommendations automates the generation of a playlist based on the currently-watched video and provides you options to customize the appearance and behavior of that playlist.

Follow these steps to set up Recommendations:

  1. Click the toggle to turn ON the Recommendations features.
  2. (Optional) From the Recommendations Playlist dropdown menu, select a playlist. If you do not have additional playlists listed or prefer not to choose a playlist, the Default Recommendations Feed will be used. NOTE: A recommendations playlist can be associated with multiple players.
  3. (Optional) Click the Use a Key Value Pair checkbox to use the value of an on-page key (custom data) to identify the playlist. A textbox appears.
    1. Enter the on-page key.
  4. (Optional) From the Auto-advance to next video after dropdown menu, choose when to autoplay the next video.
  5. (Optional) Click the Display Custom Text checkbox and enter a message. Read the following Countdown Overlay section to learn more about this message.
  6. (Optional) Update the Display Title.
  7. Select the Display Mode.

Additional Settings

The Additional Settings tab provides a variety of additional player options to further enhance usability and SEO viability.

Additional Settings

Float on ScrollWhen selected, the player remains visible when the original player location is scrolled out of view by minimizing it to a corner of the screen. On devices in portrait orientation, the player becomes fixed to the top of the page using its original dimensions.

When floating, the viewer can drag the player to reposition it. This functionality is disabled during ad playback. Float on scroll cannot be used with a player that is embedded in an iframe.
Picture in PictureWhen this option is selected picture-in-picture becomes available to the user so that the player video continues to play and display while on top of other content on the device.
Pause if OffscreenWhen this option is selected, video playback pauses when the player is no longer viewable. Playback resumes when the player becomes viewable again.

If the player is no longer viewable after an ad break begins, the ad break will continue to play to completion before pausing.
Google AnalyticsIn addition to the video analytics and insights provided by JWP, you can enable direct integration with Google Analytics.

Follow the steps below to enable and integrate with Google Analytics:

1. Click the toggle to ON to enable tracking playback events using Google Analytics.
2. Set up Google Analytics.

If you are a developer, you can also send events with Google Analytics to your analytics platform.
Google Search OptimizedWhen this option is enabled, Google Search Optimization is enabled.
CastingWhen this option is enabled, a viewer can stream the video using Chromecast (Chrome) or Airplay (Safari).
Playback SpeedEnables a menu that allows the viewer to adjust playback speed

The predefined options available in the menu are 0.5x, 1x, 1.25x, 1.5x, and 2x.

NOTE: For mobile web, adjusting the playback rate is not currently supported on Android devices with HLS streams.

Other Settings

Player loading behavior

Player loading behavior allows you to determine when the player loads on the page.

Media Preloading

Media Preloading allows the video preloading setting to be configured. When a portion of a video is preloaded, the time is reduced between a viewer clicking the play button and the beginning of playback.

NoneConfigures the player to begin loading media only after the viewer clicks the play button.

The viewer may experience a delayed start to video playback. No additional bandwidth is used to load media.
Quick start (default)Configures a single player to begin loading the metadata for the video and up to one segment of the video.

If additional players are embedded on the same page, each player will preload content when more than 50% of the player is viewable.
High-qualityConfigures a single player to begin loading up to the first 30 seconds of the video content.

If additional players are embedded on the same page, each player will preload content when more than 50% of the player is viewable.

Default Bandwidth Estimate

Default Bandwidth Estimate (Optional) allows you to define an estimate of your viewer's connection type. When defined, the player may attempt to start playback at a higher quality.