Advertising

1. (Google IMA) Select a VPAID Mode for the ad.
   

   VPAID Mode	Description
   Insecure	Loads in a friendly iFrame This allows the ad access to the site via JavaScript.
   Secure	Enabled using a cross domain iFrame VPAID ads cannot access the site. A VPAID ad that depends on friendly iFrame access may not play.
   Disabled	No ad VPAID ads will not play. An error will be returned if VPAID ad is requested.

   
   
2. Under Configure ad breaks, choose Add breaks manually.
3. Under Ad events, click + Add next to Preroll, Midroll, or Postroll. The configuration panel appears.
4. Enter an Ad tag URL.

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   Macros can be added to each ad tag to target the ads returned. These macros are replaced in real time. It is common to add 10+ macros to a single ad tag

5. (Optional) Click Use key for ad tag if available. Enter the key for the custom data in the textbox that appears.
6. (VAST - Optional) Click + Add waterfall tag to enter additional ad tag URLs.

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   Creating an ad tag waterfall helps you to maximize ad revenue by attempting to show a valid ad to your viewers during an ad break.

7. (VAST - Optional) To increase viewer engagement, click Skippable after ___ seconds and enter the length of time in seconds a viewer must watch an ad before having the ability to skip the ad.
8. (Google IMA - Optional) Click Non-linear overlay ad to allow an ad banner to display over video content without disrupting the video.


9. (Midroll) Define the Break timing:
   1. Select an option from the Break timing dropdown menu.
   2. Next to the Break timing dropdown menu selection, enter the location in the video where a midroll ad break occurs.

      Option	Guidance
      Seconds into video	Enter the video location in seconds.
      % of video	Enter the video location as a percentage of the video. Example: Enter 15 for 15%.
      Timecode	Enter the video location as a timecode in hh:mm:ss.mmm format. Example: 00:15:25.001



10. Click Done after configuring each ad break.

1. (Google IMA) Select a VPAID Mode for the ad.
   

   VPAID Mode	Description
   Insecure	Loads in a friendly iFrame This allows the ad access to the site via JavaScript.
   Secure	Enabled using a cross domain iFrame VPAID ads cannot access the site. A VPAID ad that depends on friendly iFrame access may not play.
   Disabled	No ad VPAID ads will not play. An error will be returned if VPAID ad is requested.

   
   
2. Under Configure ad breaks, choose VMAP.
3. Enter an Ad tag URL.

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   Macros can be added to each ad tag to target the ads returned. These macros are replaced in real time. It is common to add 10+ macros to a single ad tag.

4. (Optional) Click Use key for ad tag if available. Enter the key for the custom data in the textbox that appears.

The Dynamic Ads approach lets you customize ad experience rules that are based on your goals and the end user experience.

Key Benefits:

• Tailor the viewing experience with intuitive, non-technical ad rules
• Set ad rules based on customer goals
• Boost monetization through increased opportunities for ad fill and impressions
• Use preset rules to easily align your ad strategy with industry specifications

Follow these steps to configure Dynamic Ads:

1. Under Configure ad breaks, choose Dynamic Ads.
2. (Google IMA) Select a VPAID Mode for the ad.
   

   VPAID Mode	Description
   Insecure	Loads in a friendly iFrame This allows the ad to access the site via JavaScript.
   Secure	Enabled using a cross-domain iFrame VPAID ads cannot access the site. A VPAID ad that depends on friendly iFrame access may not play.
   Disabled	No ad VPAID ads will not play. An error will be returned if a VPAID ad is requested.

   
   
3. Under Ad events, click + Add next to Preroll or Midroll. The configuration panel appears.
4. Enter the Ad tag URL.

   💡

   Macros can be added to each ad tag to target the ads returned. These macros are replaced in real time. It is common to add 10+ macros to a single ad tag.

5. (Optional) Click Use key for ad tag if available. Enter the key for the custom data in the textbox that appears.
6. Define the Ad rules

   Rule	Description
   Presets	Defines how ads are scheduled relative to content Possible options: 1:1 Balanced Sets ads to appear in real time with content watched, maintaining a continuous one-to-one ratio of ad time to content time Example: Watching 30 seconds of ads requires at least 30 seconds of content playback before another ad is eligible. 1:1 Maximized Sets ads based on the full duration of the media item, allowing up to a one-to-one ratio of ad time to content time across the entire playback Example: A 5-minute item can include up to 5 minutes of ads. NOTE: Ad concentration may vary or be front-loaded. Custom Enables setting a specific content-to-ads ratio
   Ratio Type	Defines how the content-to-ads ratio is calculated This option is automatically set for 1:1 Balanced and 1:1 Maximized, and only selectable when using Custom. Possible options: Balanced: Calculates ad eligibility based on content already watched, ensuring the ratio is maintained throughout playback Maximized: Calculates ad eligibility across the full duration of the media item, which can result in more ad time than content time if playback is abandoned before completion
   Content to ads ratio	Sets the desired balance of content time to ad time Example: A 5-to-1 ratio will play about 5 minutes of content for every 1 minute of ads.
   Minimum time between ads	Sets the minimum playback duration required between consecutive ads, in seconds Example: If the threshold is 15, ads will not appear more frequently than once every 15 seconds.
   Minimum time before first ad	Sets the minimum playback duration required before the first ad can be inserted, in seconds Example: If the threshold is 45, the first ad will not appear until at least 45 seconds of content has played.
   Minimum content duration for midrolls	Sets the minimum media item duration required before midroll ads can be inserted, in minutes Example: If the threshold is 3 minutes, a 2-minute item will not include midroll ads.

1. From the Mediation option dropdown menu, select a JW Player.
2. Enter a Floor price.

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   Determining the best floor price depends upon various factors. If you need assistance determining the best floor price, please consult with your JWP representative or SSP partner.

3. From the Ad Partners dropdown menu, select an ad partner.
4. Click Add. The ad partner information fields appear.
5. Enter the required ad partner information.

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   Since ad partner information varies, work with your ad partners to obtain the values displayed in the fields.

6. To add multiple ad partners, repeat steps 3-5.

1. From the Mediation option dropdown menu, select a Google Ad Manager or JWP + GAM..
2. Enter a Floor price.

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   Determining the best floor price depends upon various factors. If you need assistance determining the best floor price, please consult with your JWP representative or SSP partner.

3. Choose whether or not to send all bids.

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   Choose Send highest bid Only if you have line item limits in your ad server.

4. Under Price range, click + Add price range. The price range fields appear.
5. Add the Start Price, End Price, and Increment for a price range.
6. To add multiple price ranges with different increment values, repeat steps 4-5.
7. From the Ad Partners dropdown menu, select an ad partner.
8. Click Add. The ad partner information fields appear.
9. Enter the required ad partner information.

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   Since ad partner information varies, work with your ad partners to obtain the values displayed in the fields.

10. To add multiple ad partners, repeat steps 7-9.

1. From the Mediation option dropdown menu, select a SpotX.
2. Enter the SpotX Channel ID.

Yes. Read Set an ad tag via a key-value pair for more information.

Yes, these features can be used together. To ensure a smooth experience when using these two features, follow these recommendations:

• In the player UX configuration, schedule the Keep Watching Player to appear before typical mid-roll ad break times. Mid-roll ad breaks often occur at times that end with :15, :30, :45, or :00.
• In the advertising configuration, when defining Dynamic Ads, you can increase the Content to ads ratio value to reduce interruptions from ads during Keep Watching prompts.
• Test the combination of the player UX and advertising configurations to ensure no timing conflicts occur.
• Do not reuse these configurations across multiple experiences. Each set of player and ad settings should be unique to a single video experience to avoid timing or behavior conflicts.