Vertical Video Discovery ᴮᴱᵀᴬ

A vertical video discovery experience allows you to create an interactive and swipeable vertical video experience activated through Dynamic Strategy Rules placements with native monetization options.

Prerequisites

Define a vertical video discovery experience

Follow these steps to create a vertical video discovery experience:

1. On the strategy tree, click + Add Experience > Vertical Video Discovery. The Vertical Video Discovery details page appears.
2. Under Vertical Video Discovery, enter a Name.
3. Customize media curation.
4. Choose the user experience.
5. Customize advertising settings.
6. Click Done. The experience appears on the decision tree.

Now a vertical video discovery experience have been defined as part of a strategy, you can link the strategy to a placement.

Media Curation

Configure playlist settings, enable recommendations to boost engagement, and pin videos to specific positions.

Follow these steps to curate media:

1. On the 1. Media curation tab, under Playlist settings, choose a Playlist or single media option.
2. Select a single media or playlist from the dropdown menu.
3. (Optional) Select Use a key for media if available (for a single media) or Use a key for playlist if available (for playlist) and enter the key for custom data in the field that appears.

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   If the key is present on the page, the value of the key determines the single media or playlist to use. The selected single media or playlist will be used if the key is not found on the page.

4. (Optional) Define the Recommendations settings:
   1. Click the Show recommendations toggle to ON.
   2. Select a Recommendations playlist.
   3. Select Use key for playlist if available and enter the key for custom data in the field that appears.

      📘

      If the key is present on the page, the value of the key determines the Recommendations playlist to use. The selected playlist will be used if the key is not found on the page.

5. (Optional) Under Advanced curation (Optional), curate videos by pinning media to a playlist position.
   
   
   Single media

   
   Follow these steps to pin a single media:

   1. Under Type, choose Single media.
   2. Choose the media to display through one of the following approaches:
      • Select Use Key for media if available and enter the key for custom data in the field that appears.
      • Select a media item from the dropdown menu.
   3. (Optional) To curate more content beyond the Second play settings, click + Subsequent Play and repeat steps 1-2.

   
   
   Playlist

   
   Follow these steps to pin a playlist:

   1. Under Type, choose Playlist.
   2. Choose the media to display through one of the following approaches:
      • Select Use Key for playlist if available and enter the key for custom data in the field that appears.
      • Select a playlist from the dropdown menu.
   3. (Optional) To curate more content beyond the Second play settings, click + Subsequent Play and repeat steps 1-2.

   
   
   None

   
   Follow these steps to not pin media:

   1. Under Type, choose None.
   2. (Optional) To curate more content beyond the Second play settings, click + Subsequent Play and repeat steps 1-2.

   
   

UX

Configure video behavior and fullscreen button layout for your vertical video carousel, including autoplay settings, button position, and orientation.

1. On the 2. UX tab, choose the Carousel behavior in desktop.
2. (Optional) Define the Fullscreen player buttons playout:
   1. Choose the Buttons layout position for the mute and captions button.
   2. Choose the Buttons stack orientation.

      🚧

      Button layout position and button stack orientation cannot be customized through the vertical video CSS.

Advertising

Configure ad delivery for your vertical video playlist, including client selection, ads, and ad frequency.

Follow these steps to define advertising settings:

1. On the 3. Advertising tab, Select your ad client.
2. Define the ad.
   
   Video

   
   Follow these steps to define a video ad:

   1. Select your ad client.
   2. (VAST, Google IMA) From the Placement type dropdown menu, select the IAB plcmt attribute.
      

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      Instream placements (1 - Instream, 2 - Accompanying Content) play ads in the same player as the video content, so swiping past skips both.

      Outstream placements (3 - Interstitial, 4 - No Content / Standalone) play ads in a separate player, so swiping past skips only the ad.

   3. Enter the Ad tag URL.
      

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      Macros can be added to each ad tag to target the ads returned. These macros are replaced in real time. It is common to add 10+ macros to a single ad tag.

   4. (Optional) Click Use key for ad tag.

   
   
   Display

   
   Follow these steps to define a display ad:

   1. From the Placement type dropdown menu, select the IAB plcmt attribute.
      
   2. Enter the Google Ad unit path.
   3. (Optional) In the how Display Ad for X seconds, enter a value between 2 to 30.
   
   
3. Under Ad frequency rule, in the Start on full-screen item # field, set the full-screen vertical video before which the first pre-roll ad appears.

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   For example, if you enter 3, the first pre-roll ad appears before the 3rd vertical video.

4. In the Repeat every 'x' videos field, define how frequently subsequent pre-roll ads appear.

FAQ