Playback (beta) ᴮᴱᵀᴬ

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This is a beta offering. You can request access to this beta feature through your JWP Account Manager.
By using this documentation, you are agreeing to abide by the terms of the JWP Beta Program Agreement.

A video may attract strong viewership and still fail to achieve business objectives:

Ad impressions may be low
High-performing content may be concentrated in low-monetization regions
Highly engaging videos are overlooked while lower-impact content receives priority exposure

To identify and address these issues, teams need meaningful insight.

The Playback (beta) tab provides a comprehensive view of video performance across plays, ad impressions, geography, platform, and viewer engagement. The timeframe can be adjusted to analyze trends spanning multiple years. Insights from this tab equip teams to identify high-performing content, address underperformance, and plan future content more effectively.

Use the Playback (beta) tab to answer key questions such as the following:

Which videos generate the most meaningful engagement?
Are ad views aligned with content consumption?
Where in the playback journey are we losing viewers?

Understand the Playback (beta) tab

Each section of the Playback (beta) tab highlights a specific part of the video experience. The following table explains each section and potential business usage.

Section	Description	Business Use
Total plays	Number of video plays	View usage or general site / media popularity during a specific timeframe.
Ad impressions	Number of ads that began playing across embedded video players	Track how many ads are actually delivered to viewers.
Daily totals	Time-based chart comparing content plays (bars) and ad impressions (line)	Identify shifts in viewer activity or ad delivery performance.
Top media	Videos ranked by video plays, engagement duration, ad impressions, and viewability rate	Identify your highest-traction content and how effectively it retains viewers.
Top platforms	Viewer platforms ranked by video plays and ad impressions	Understand which devices drive the most views and ad inventory.
Top domains	Domains where video content is played, ranked by the number of video plays	Identify which partner sites or properties drive the most video engagement, helping to inform distribution strategies and content placement decisions.
Top countries	Countries ranked by total video plays and ad impressions	Identify where your most active and monetizable audiences are located.
Video assets breakdown	Media types in the account’s video library, along with how many have received plays (Active Videos) within the selected time period	Monitor asset usage to identify underperforming or inactive media types, supporting efficient library cleanup and better content lifecycle management.

Refine the data

By default, the dashboard displays results from the Last 90 days across all media. You can adjust the dataset by selecting an alternate predefined timeframe or isolating a specific media item.

Follow these steps to update the displayed data:

On the Analytics overview page, on the Playback (beta) tab, select a predefined Timeframe (ET).
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Playback metrics are based on US - Eastern (UTC -4 / UTC -5). The reporting time is affected by whether daylight saving time or standard time is in effect.
(Optional) From the Analytics per media dropdown menu, select or type the name of a single media to analyze.
Click Run report. The dashboard data will update.