Get started with Custom Reports

Explore your data with customizable analytics reports

Custom Reports help you analyze video performance, viewer engagement, and advertising activity using the metrics and dimensions that matter to your business. Custom Reports use Looker, which allows you to explore data, apply filters, and visualize results.

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New to Looker? Google's Introduction to Looker course explains the core concepts and workflows for exploring, analyzing, and visualizing data.

Custom report types

JWX offers several report types. Each report type uses a different dataset and provides a corresponding selection of dimensions and measures.

Report type	Audience	What you can analyze
Streaming	Broadcasters	Video delivery and consumption, including minutes delivered and other server-side metrics
Ad insertion	Broadcasters	Server-side ad insertion and advertising performance
Playback	Publishers	Playback, audience engagement, and content performance
Ad serving	Publishers	Advertising delivery, inventory performance, and monetization