Overview

JWP enables you to monetize your content with video advertising while maintaining a seamless viewer experience. Our flexible advertising model allows you to generate revenue with minimal disruption to your audience.

To simplify ad integration, JWP supports the following:

Standard ad formats, including VAST, VPAID, and VMAP
Third-party technologies like Google IMA SDK and FreeWheel SDK
Any ad server that delivers standard ad formats
MediaTailor SCTE-35 markers for live streams

You can customize ad experiences with ad schedules and ad configs, ad rules, and localized player messaging. Additionally, you can set up Player Bidding to maximize revenue from programmatic ad providers.

Advertising for publishers and broadcasters

While publishers prioritize flexible ad formats and fast load times for monetizing websites, broadcasters focus on reliable, seamless ad delivery for live streams and long-form app content.

JWP meets the distinct advertising needs of publishers and broadcasters by offering two tailored solutions: ad schedules and ad configs.

Solution	Description	Ad insertion strategy
Ad schedules	Support CSAI for publishers, allowing flexible control over ad timing and frequency directly from the dashboard Learn how to schedule ad breaks.	Inserts ads via the player on the user's device CSAI offers greater flexibility, supports interactivity, and is ideal for dynamic ad targeting.
Ad configs	Designed for broadcasters using server-side ad insertion (SSAI), enabling seamless ad stitching for VOD and live streams in apps and other platforms, with support for VMAP and SCTE-35 markers Learn how to create an ad config.	Stitches ads into the video stream at the server level SSAI provides uninterrupted playback, avoids ad blockers, and is suitable for live or long-form content.

Each tool helps customers optimize ad delivery and viewer experience based on their specific needs and distribution platform.

Just-in-time delivery

JWP retrieves ads just-in-time (JIT) to maximize ad performance and revenue. Instead of preloading ads in advance, JIT stitching fetches ads moments before the viewer reaches an ad break. This approach increases the likelihood that ads will render and receive impressions, maximizing your revenue.

JIT stitching achieves the following:

Higher render rates: Ads are more likely to play, which improves campaign delivery.
Improved SSP prioritization: Higher render rates signal strong performance to supply-side partners (SSPs), encouraging them to serve more ads.
Reduced waste: Ads aren't retrieved unless they're likely to be viewed, minimizing missed impressions and lost revenue.

Player Bidding

Player Bidding (PB) connects your video inventory directly to demand sources, enabling real-time bidding within the player to maximize competition and ad revenue. With a Player Bidding template configured in your JWP dashboard, you can activate Player Bidding without adding extra code to your site.

Player Bidding elevates your content monetization:

Increases ad yield through direct competition among demand sources
Reduces latency by handling bids inside the player
Simplifies implementation with no additional page code required
Supports header bidding partners via Prebid.js integration

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Player Bidding requires an entitlement and an existing relationship with a JWP bidding partner. Contact your account representative for more information.

Required items

To start advertising with JWP, you need the following items.

Item	Description
Enterprise license	Account plan that enables access to advanced video player features like advertising Upgrade to an Enterprise license for access to JWPC's advertising features.
Embedded player	JWP or third-party player with content If you have not already, embed a player on your site.
Ad tag	URL from which to fetch advertisements The ad tag URL should be an active tag generated from an advertising platform in a supported ad format.