Playback

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The Playback dashboard is only relevant to plays with a media ID and using a JWP data source.
For Apps analytics, read the How do I create a Custom Report to assess the performance of my Apps? FAQ.

Even with a strong content pipeline, it’s not always clear which videos are delivering business impact.

The Playback dashboard helps bridge that gap by connecting engagement metrics with real outcomes. By combining trend data with ranked content and audience breakdowns, the dashboard enables you to answer questions such as the following:

Are ad impressions keeping pace with media consumption?
Where are our viewers located?
Which devices are they using to watch videos?
Which content is driving the most impact?

Each section of the Playback dashboard highlights a specific playback metric and related insights.

Section	Description
Visualizations	Compares specific metrics in a line graph visualization Available comparisons: Plays vs ad impressions Plays vs completes Plays vs embeds For definitions of ad impressions, completes, embeds, and plays, see the Metrics and Dimensions reference.
Top content	Videos most-viewed by viewers Click a thumbnail to view detailed engagement metrics for that specific video.
Device breakdown	Devices on which viewers are watching your content When the device that generated plays cannot be identified, JWP attributes those plays to device type Other.
Top countries	Top countries from which viewers watch your content
Top domains	Top domains from which your players accrue views

Refine the data

By default, the dashboard displays results from the Last Quarter across all media. You can adjust the dataset by adjusting the timeframe.

Follow these steps to adjust the data range:

On the Analytics overview page, on the Playback tab, select a predefined date range or define a Custom date range from the Timeframe dropdown menu.
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Date ranges cannot exceed 90 days.
Click Run Report. All data on the page will refresh with data from the specified date range.

FAQs

Why does Content Unavailable appear in the Top Content section?

Content Unavailable may appear in the Top Content section for one of two reasons:

The specific video has been deleted from the property.
The analytics are attributes to a different property.

Learn more about properties.

Why am I seeing No Data in my analytics?

No Data may appear in the your analytics for one of two reasons:

If your content is not hosted with JWP, be sure you have followed the instructions for registering your external URLs to get Media IDs.
Be sure you have selected a date range for a period in which you received views.