Create a web targeting rule

Web targeting rules let you define when and where ads render across websites. You can apply user, web, and content-based conditions to ensure ads reach the intended audience within the desired context.

Create a web rule

Follow these steps to create a targeting rule:

1. On the Targeting rules page, click Create web rule. The web rule settings page appears.
2. Define the user rules.
3. Define the web rules.
4. Define the content rules.
5. Click Save.

User rules

The User rules tab allows you to define audience-based settings, such as location, device, operating system, and key-value pairs.

Follow these steps to define audience-based settings:

1. On the User rules tab, enter a Name.

2. (Optional) Define the Location:

   1. Click Create geo rule. The Create geo targeting rule panel opens.

   2. Define the geo rule:

      Country

      
      

      Setting	Description
      Rule	Instruction that determines whether a location is targeted or not Possible options: Include Exclude
      Level	Granularity of geographic targeting Follow this step to select a level: From the dropdown menu, select Country.
      Country	Specific geographic locations to target or exclude Follow these steps to select one or more countries: Search for a country. Click the checkbox next to one or more countries. The chosen countries appear under Added country.

      
      
      DMA

      
      

      Setting	Description
      Rule	Instruction that determines whether a location is targeted or not Possible options: Include Exclude
      Level	Granularity of geographic targeting Follow this step to select a level: From the dropdown menu, select DMA.
      DMA	Specific geographic locations to target or exclude Follow these steps to define one or more DMAs: Search for a DMA./li> Click the checkbox next to one or more DMAs. The chosen DMAs appear under Added dma.

      
      
      State

      
      

      Setting	Description
      Rule	Instruction that determines whether a location is targeted or not Possible options: Include Exclude
      Level	Granularity of geographic targeting Follow this step to select a level: From the dropdown menu, select State.
      States	Specific geographic locations to target or exclude Follow these steps to select one or more states: Search for a state. Click the checkbox next to one or more states. The chosen states appear under Added state.

      
      
      County

      
      

      Setting	Description
      Rule	Instruction that determines whether a location is targeted or not Possible options: Include Exclude
      Level	Granularity of geographic targeting Follow this step to select a level: From the dropdown menu, select County.
      County	Specific geographic locations to target or exclude Follow these steps to select one or more counties: Search for a county. Click the checkbox next to one or more counties. The chosen states appear under Added counties.

      
      
      City

      
      

      Setting	Description
      Rule	Instruction that determines whether a location is targeted or not Possible options: Include Exclude
      Level	Granularity of geographic targeting Follow this step to select a level: From the dropdown menu, select City.
      Cities	Specific geographic locations to target or exclude Follow these steps to select one or more cities: Search for a city. Click the checkbox next to one or more cities. The chosen cities appear under Added city.

      
      
      United States ZIP code

      
      

      Setting	Description
      Rule	Instruction that determines whether a location is targeted or not Possible options: Include Exclude
      Level	Granularity of geographic targeting Follow this step to select a level: From the dropdown menu, select United States ZIP code.
      ZIP codes	Specific geographic locations to target or exclude Follow these steps to enter one or more ZIP codes: Enter a comma-separated list of ZIP codes. You can enter up to 2,500 ZIP codes. Click Add. The chosen ZIP codes appear under Added zip codes.

      
      
      
      

   3. Click Done. The panel closes. The web rule appears under Location.

   4. (Optional) Refine a rule by excluding sublocations:

      1. In the row of a rule, click ⋯. The dropdown menu appears.
      2. Select a geo category. The Create geo targeting rule panel opens.
      3. From the DMAs, State, County, City, or ZIP code dropdown menu, select one or more locations to exclude.
      4. Click Done. The excluded locations appear under Location nested under the relevant rule as an Exclude row.
         
         

3. (Optional) Under Device, select one or more options.

4. (Optional) Under Operating system, select one or more options.

5. (Optional) Define Key value pairs to target.

   All

   
   

   (Default) Follow these steps to target all key value pairs:

   1. Expand the Key value pairs section.
   2. From the Rule dropdown menu select All.

   
   
   Only

   
   

   Follow these steps to target specific key value pairs:

   1. Expand the Key value pairs section.
   2. From the Rule dropdown menu select Only.
   3. Click + Add. A new row appears.
   4. Enter a Key and Value.
   5. Repeat steps iii-iv to add another key value pair.

   
   
   Except for

   
   

   Follow these steps to exclude specific key value pairs:

   1. Expand the Key value pairs section.
   2. From the Rule dropdown menu select Except for.
   3. Click + Add. A new row appears.
   4. Enter a Key and Value.
   5. Repeat steps iii-iv to add another key value pair.

   
   

Web rules

The Web rules tab allows you to define account properties, URL, browser, and player settings. The following table explains each setting.