Ad server overview

Each time a visitor views your media content, there’s an opportunity to deliver the most valuable ad. With multiple demand sources, audience targets, and delivery goals, managing ad delivery manually can be resource-intensive and limit your ability to maximize revenue.

The JWX ad server solves this by automatically evaluating all eligible campaigns, applying your targeting rules and campaign goals, and running an auction to deliver the best ad for each opportunity.

The ad server helps you achieve the following goals:

Drive higher CPMs and fill rates through auctions between demand sources
Deliver ads to relevant audiences with strategic targeting, such as by geography, device, player, or key-value pairs
Define priorities and ad campaign goals for line items to maximize monetization outcomes

Features

FEATURE	DETAILS
CREATIVES
Types	Add creatives to line items Supported creative types: 3rd party tag Amazon private auction (PMP) Amazon TAM - Deals Amazon TAM/UAM Deal JS API defined Prebid.js Smart server bidding
Secure iframe rendering	Render creatives in a secure iframe to protect them from malicious redirects
Trackers	Record creative events (such as impressions or clicks) and report them in external platforms
TARGETING
Web targeting rules	Control where and how ads are delivered across websites User rules: Location Device Operating system Key value pairs Web rules: Domains URL paths Query parameters Browser language Players Placements Size Orientation Content rules: Media keywords Media Playlists
LINE ITEMS
Ad breaks	Control when, where, and how a line item delivers ads Settings: Total and daily caps Budget pacing Player caps Ad breaking serving
ANALYTICS
Performance metrics	View line item performance across revenue and delivery metrics All line items: Total revenue Ad impressions Individual line items: Top countries (by revenue) Top platforms (by revenue) Top domains (by revenue) Top line items (sortable by creative type, total revenue, CPM, ad impressions, or win rate)