Get started with the ad server
The ad server is built on the following core components.
| Component | Summary |
|---|---|
| Creatives | Creatives represent the ad source. The ad server supports common formats, such as third-party tags, hosted media, or a connection to a demand partner. |
| Targeting rules | Targeting rules determine where and to whom a creative can be shown. |
| Line items | Line items link creatives with targeting rules and apply auction settings, such as priority, pricing, and scheduling. |
When the player is loaded, the ad server completes the following steps to ensure each ad slot is filled with the most relevant advertising:
- Retrieve all eligible line items for the session based on the targeting rules and line item configuration.
- Run an auction to determine which line item to deliver.
- Deliver the creative of the winning line item to the player.
Prerequisite
| Item | Description |
|---|---|
| Ad server enablement |
Contact your JWX Account Manager to complete the enablement process |
Set up and run a line item
Follow these steps to build and run a line item:
Updated about 9 hours ago