True Anthem Data (Daily)

Bluesky

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AGGREGATED_LINK_CLICKS integer	Total link clicks across the post and its first comment Calculation: `LINK_CLICKS` + `FIRST_COMMENT_LINK_CLICKS`
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENTS integer	Total number of interactions on the post, including likes, replies, reposts, and quotes
FIRST_COMMENT string	Text of the first comment appended to the post The first comment can be used to add supplementary links or context below the main post caption.
FIRST_COMMENT_LINK_CLICKS integer	Number of clicks on links in the post's first comment First comments are added through True Anthem, and link clicks are measured using True Anthem's shortened tracking links.
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
LINK_CLICKS integer	Number of clicks on links in the post body Because Bluesky does not report link clicks, True Anthem measures them using its own shortened tracking links.
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Facebook

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AGGREGATED_LINK_CLICKS integer	Total link clicks across the post and its first comment Calculation: `LINK_CLICKS` + `FIRST_COMMENT_LINK_CLICKS`
APPROX_CONTENT_MONETIZATION_EARNINGS_USD float	Estimated revenue earned from this post, as reported by Facebook
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on views This rate is calculated as `AGGREGATED_LINK_CLICKS / VIEWS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(AGGREGATED_LINK_CLICKS) / SUM(VIEWS)`.
CTR_LEGACY float	Click-through rate based on legacy impressions This rate is calculated as `AGGREGATED_LINK_CLICKS / IMPRESSIONS_LEGACY`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(AGGREGATED_LINK_CLICKS) / SUM(IMPRESSIONS_LEGACY)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on views This rate is calculated as `ENGAGEMENTS / VIEWS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(VIEWS)`.
ENGAGEMENT_RATE_LEGACY float	Engagement rate based on legacy impressions This rate is calculated as `ENGAGEMENTS / IMPRESSIONS_LEGACY`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(IMPRESSIONS_LEGACY)`.
ENGAGEMENTS integer	Total number of interactions on the post, including shares, reactions, and comments
FAN_IMPRESSIONS_LEGACY integer	Number of legacy impressions from accounts that follow or like your Page
FIRST_COMMENT string	Text of the first comment appended to the post The first comment can be used to add supplementary links or context below the main post caption.
FIRST_COMMENT_LINK_CLICKS integer	Number of clicks on links in the post's first comment First comments are added through True Anthem, and link clicks are measured using True Anthem's shortened tracking links.
FOLLOWER_VIEWS integer	Number of views from accounts that follow or like your Page
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
IMPRESSIONS_LEGACY integer	Number of times the post or media appeared in News Feed or on screen This legacy metric is being replaced by `VIEWS`.
LINK_CLICKS integer	Number of clicks on links within the post content
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
NONFAN_IMPRESSIONS_LEGACY integer	Legacy impressions from accounts that do not follow or like your Page This value is calculated as `IMPRESSIONS_LEGACY - FAN_IMPRESSIONS_LEGACY`.
NONFOLLOWER_VIEWS integer	Number of views from accounts that do not follow or like your Page
ORGANIC_IMPRESSIONS_LEGACY integer	Number of legacy impressions from non-paid distribution
ORGANIC_VIEWS integer	Number of views received through organic distribution
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PAID_IMPRESSIONS_LEGACY integer	Number of legacy impressions attributed to paid promotion
PAID_VIEWS integer	Number of views attributed to paid promotion
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
REACH_LEGACY integer	Number of unique accounts that saw the post in News Feed This is Facebook's legacy Reach metric and the legacy counterpart of `UNIQUE_VIEWS`. Facebook discontinued this metric for posts published after June 1, 2026. This field is empty for newer posts. For recent posts, use `UNIQUE_VIEWS` instead.
REEL_PLAYS integer	Number of times a Reel started playing for at least 1 ms This metric applies to Reel posts. For non-Reel posts, this field returns `0`.
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
UNIQUE_VIEWS integer	Number of unique accounts that viewed the post
VIDEO_VIEWS integer	(Video and Reel posts) Number of times a video was played for at least 3 seconds or nearly its full duration if shorter
VIEWS integer	Primary distribution metric measuring the number of times content was displayed or played For video and Reel posts, this metric counts sessions with at least 1 ms of playback. For static content, it counts screen entries.
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Instagram

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AGGREGATED_LINK_CLICKS integer	Total link clicks across the post and its first comment Calculation: `LINK_CLICKS + FIRST_COMMENT_LINK_CLICKS`
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on impressions This rate is calculated as `AGGREGATED_LINK_CLICKS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(AGGREGATED_LINK_CLICKS) / SUM(IMPRESSIONS)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on impressions This rate is calculated as `ENGAGEMENTS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(IMPRESSIONS)`.
ENGAGEMENTS integer	Net interactions on the post, including likes, saves, comments, and shares, minus unlikes, unsaves, and deleted comments
FIRST_COMMENT string	Text of the first comment appended to the post The first comment can be used to add supplementary links or context below the main post caption.
FIRST_COMMENT_LINK_CLICKS integer	Number of clicks on links in the post's first comment First comments are added through True Anthem, and link clicks are measured using True Anthem's shortened tracking links.
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
IMPRESSIONS integer	Number of times the post was displayed on screen This metric is not populated for Reel posts. For Reels, use `VIEWS` to measure reach and `PLAYS` to measure playback.
LINK_CLICKS integer	Number of clicks on the article hub in the campaign's SmartLink posts
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
REACH integer	Number of unique accounts that saw the post at least once Unlike `IMPRESSIONS`, this metric counts each account only once.
REEL_PLAYS integer	Number of times a Reel started playing after an impression was counted A play requires at least 1 ms of playback and excludes replays. This metric applies to Reel posts. For non-Reel posts, this field returns `0`.
SAVED integer	Total number of times the post was saved by users
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
VIEWS integer	(Video and Reel posts) Total number of times the video post was viewed
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on impressions This rate is calculated as `LINK_CLICKS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(LINK_CLICKS) / SUM(IMPRESSIONS)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on impressions This rate is calculated as `ENGAGEMENTS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(IMPRESSIONS)`.
ENGAGEMENTS integer	Total interactions on the post, including comments, likes, and shares
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
IMPRESSIONS integer	Number of times the post was displayed on screen
LINK_CLICKS integer	Number of clicks on links within the post
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
VIDEO_VIEWS integer	(Video posts) Number of times a video was viewed for at least 3 seconds Auto-looping videos count as one view on the initial load. Subsequent loops do not increment this metric. Data is available for up to six months.
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Nextdoor

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on impressions This rate is calculated as `LINK_CLICKS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(LINK_CLICKS) / SUM(IMPRESSIONS)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on impressions This rate is calculated as `ENGAGEMENTS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(IMPRESSIONS)`.
ENGAGEMENTS integer	Total interactions on the post, including comments and reactions
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
IMPRESSIONS integer	Number of times the post was displayed on screen
LINK_CLICKS integer	Number of clicks on links within the post
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BOARD string	Name of the Pinterest board where the Pin is saved
BOARD_ID string	Unique numeric identifier assigned by Pinterest to a board
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on impressions This rate is calculated as `LINK_CLICKS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(LINK_CLICKS) / SUM(IMPRESSIONS)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on impressions This rate is calculated as `ENGAGEMENTS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(IMPRESSIONS)`.
ENGAGEMENTS integer	Total interactions on the Pin, including saves and close-up clicks (`pin_clicks`)
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
IMPRESSIONS integer	Number of times the Pin was displayed on screen
LINK_CLICKS integer	Number of clicks that led users to a destination outside of Pinterest (outbound clicks)
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Threads

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AGGREGATED_LINK_CLICKS integer	Total link clicks across the post and its first comment Calculation: `LINK_CLICKS + FIRST_COMMENT_LINK_CLICKS`
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on views This rate is calculated as `AGGREGATED_LINK_CLICKS / VIEWS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(AGGREGATED_LINK_CLICKS) / SUM(VIEWS)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on views This rate is calculated as `ENGAGEMENTS / VIEWS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(VIEWS)`.
ENGAGEMENTS integer	Total number of interactions on the post, including likes, replies, reposts, and quotes
FIRST_COMMENT string	Text of the first comment appended to the post The first comment can be used to add supplementary links or context below the main post caption.
FIRST_COMMENT_LINK_CLICKS integer	Number of clicks on links in the post's first comment First comments are added through True Anthem, and link clicks are measured using True Anthem's shortened tracking links.
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
LINK_CLICKS integer	Number of clicks on links in the post body, measured through True Anthem's shortened tracking links
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
VIEWS integer	Number of times the post was displayed or played
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

TikTok

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on video views This rate is calculated as `LINK_CLICKS / VIDEO_VIEWS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(LINK_CLICKS) / SUM(VIDEO_VIEWS)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on video views This rate is calculated as `ENGAGEMENTS / VIDEO_VIEWS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(VIDEO_VIEWS)`.
ENGAGEMENTS integer	Total interactions on the video, including likes, shares, and comments
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
LINK_CLICKS integer	Number of clicks on links in the post body, measured through True Anthem's shortened tracking links
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
VIDEO_VIEWS integer	Number of times the video was viewed
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Twitter

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CTR float	Click-through rate based on impressions This rate is calculated as `LINK_CLICKS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(LINK_CLICKS) / SUM(IMPRESSIONS)`.
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
ENGAGEMENT_RATE float	Engagement rate based on impressions This rate is calculated as `ENGAGEMENTS / IMPRESSIONS`. NOTE: This is a post-level rate metric. Do not calculate an aggregate rate by summing or averaging the values in this field. Instead, sum the numerator and denominator separately, then divide: `SUM(ENGAGEMENTS) / SUM(IMPRESSIONS)`.
ENGAGEMENTS integer	Total interactions on the tweet, including likes, retweets, and replies
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
IMPRESSIONS integer	Total number of times the tweet was viewed, across both organic and promoted contexts
LINK_CLICKS integer	Total number of clicks on URL links or Cards in the tweet, across both organic and promoted contexts
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
ORGANIC_IMPRESSIONS integer	Number of times the tweet was viewed through unpaid distribution
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PAID_IMPRESSIONS integer	Number of times the tweet was viewed through paid promotion
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
VIDEO_VIEWS integer	(Video and GIF posts) Number of times the attached media (video or GIF) was viewed
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

YouTube

Column Name	Description
ACCOUNT_KEY string	Unique identifier of the customer account in True Anthem
AS_OF string	Most recent time this post's data was refreshed from the platform This value is set to whichever occurred later: retrieval of the post details or retrieval of the performance metrics.
AS_OF_DATE date	Date portion of `AS_OF`, excluding the time
BRAND_ID string	Internal True Anthem numerical identifier of the brand
BRAND_NAME string	Name of the brand that published the post
COMMENTS integer	Number of comments on the video
CONTENT_TYPE string	Customer-defined content category assigned to the post in True Anthem Categories are often based on topics, such as sports or politics, and can be used to control how posts are selected and scheduled.
CREATED string	Timestamp when the post was published to the social platform
CREATED_DATE date	Date portion of `CREATED`, excluding the time
CUSTOM string	Customer-defined metadata fields configured to appear in reports Values are serialized as a JSON string containing name-value pairs.
DISLIKES integer	Number of times users disliked the video
ESTIMATED_MINUTES_WATCHED integer	Total number of minutes users spent watching the video
HEADLINE string	Headline displayed on the post If the headline is customized in True Anthem, this field contains the custom value. Otherwise, it contains the value of `PAGE_TITLE`.
IMAGE_URL string	URL of the featured image used in the social media post
LIKES integer	Number of times users liked the video
MEDIA_TYPE string	Format of the post, such as photo, link, video, or reel This value is reported by the social platform's API, and available values may vary by platform.
PAGE_CONTENT_TYPE string	Content type of the linked page, such as article, website, or video This value is typically sourced from the page's `og:type` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_DESCRIPTION string	Meta description of the linked page This value is typically sourced from the page's `og:description` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_KEYWORDS string	Keywords associated with the linked page This value is typically sourced from the page's `keywords` meta tag or, for video content, from keywords provided in the RSS feed. For some accounts, it is custom-mapped from another location in the page's HTML. Multiple values are separated by commas without spaces, such as `keyword1,keyword2,keyword3`.
PAGE_MODIFIED_TIME string	Timestamp when the linked article was last updated on the website
PAGE_PUBLISHED_TIME string	Timestamp when the linked article was originally published on the website
PAGE_TITLE string	Title of the linked page This value is typically sourced from the page's `og:title` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML.
PAGE_URL string	URL of the article linked in the social media post
PLATFORM_ACCOUNT_ID string	Unique identifier of the customer account used by the social platform Example values include a Facebook `page_id` or an Instagram `account_id`.
PLAYLIST_IDS string	YouTube-assigned identifiers for playlists containing the video
PLAYLIST_TITLES string	Titles of YouTube playlists containing the video
POST_COPY string	Caption text of the social media post
POST_ID string	Unique identifier assigned to the post by the social platform Examples include a Facebook `post_id`, Twitter `tweet_id`, or Pinterest `pin_id`.
POST_SOURCE string	Method used to publish the post Possible values: Native: Published directly on the platform outside of True Anthem True Anthem AI: Selected and published automatically by True Anthem's AI User Scheduled: Scheduled manually by a user in True Anthem Post Next: Queued by a user to publish as the next post Add to Queue: Added by a user to the posting queue Unknown: Publishing method could not be determined
POST_URL string	Direct URL of the post on the social media platform
SHARES integer	Number of times users shared the video via the Share button
SITE_KEY string	Unique identifier of the customer's website in True Anthem
SMART_TAGS string	Custom labels applied to content in True Anthem These labels are used to filter content in Content Discovery, group content in Reporting, and automate post selection through Content Rules. Multiple values are separated by commas without spaces, such as `tag1,tag2,tag3`.
VIDEO_VIEWS integer	Number of times the video was viewed
WEBSITE_SEGMENTS string	Content classification for the linked page This value is typically sourced from the page's `article:section` meta tag. For some accounts, it is custom-mapped from another location in the page's HTML or configured to use the page's keywords instead of its section. Multiple values are separated by commas followed by spaces, such as `segment1, segment2, segment3`.

Bluesky

Facebook

Instagram

LinkedIn

Nextdoor

Pinterest

Threads

TikTok

Twitter

YouTube