Create ad insertion custom reports

As a broadcaster, ad insertion metrics help you evaluate and optimize your monetization strategy by showing how ads are delivered and consumed across your content. Generated directly from SSAI workflows on JWX servers, these metrics provide reliable insight into your ad performance, delivery health, and viewer engagement.

Powered by Looker, ad insertion custom reports allow you to analyze these metrics:

• Generate reports using prebuilt templates or fully customized configurations
• Edit, save, and delete reports directly from your JWX dashboard
• Explore results through interactive visualizations and filters

Prerequisites

Create a report

Follow these steps to generate a report:

1. On the Custom reports page, open the Ad insertion tab, click the Create report dropdown menu and select a report type:
   • Daily: Individual sessions. Enables deeper analysis. Query up to the last 90 days.
   • Monthly: Monthly aggregates. Identify long-term trends. Query up to 10 years.
     

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     If this is your first report, click either Create daily report or Create monthly report.

2. Enter a Report name.
3. Set the dimensions and measures for the report:
   
   Quick Start

   Generate a report from prebuilt templates to quickly populate common analyses with minimal setup.

   Under Quick Start, click one of the prebuilt analyses created from ad insertion analytics dimensions and measures to populate a report:

   • Top Countries
   • Top Platforms
   • Top Media
   • Daily Totals | Monthly Totals
   Custom reports

   Build a fully-tailored report populated with dimensions and measures you choose.

   Under the Ad insertion column, on the All Fields tab, select one or more DIMENSIONS or MEASURES. The fields will appear in the main pane.

   
   

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   Follow these steps to learn about a specific dimension or measure:

   1. Hover over the dimension or metric.
   2. Click ⓘ (information icon). A pop-up window appears defining the value.

4. (Optional) In the main pane, expand the Filters section to filter or limit data for the report.
5. (Optional) Define a visualization or graph.
6. Click Run to generate the report results.
7. Click Save. The new report appears on the Ad insertion tab.