Create a strategy
In a defined placement, a strategy is a decision tree that dynamically controls which experiences are displayed based on contextual information, such as details about the website visitor and the page being viewed.
The decision tree serves as a routing mechanism, using branches (traffic splits or condition groups) to direct visitors to specific experiences.
Each experience is defined by configurations for player behavior, media curation, and advertising, which is managed in the Dynamic Strategy Rules library.
Create a new strategy
Follow these steps to create a strategy:
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On the Strategies tab, click Create Strategy. The strategy details page appears with a default decision tree.
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(Optional) Create a condition group or traffic split.
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Add an experience. If you created a condition group or traffic split, you must add an experience for each branch.
Experience Description JW Player Experience Combines new or existing content, player, and ad configurations into one experience Vertical Video Discovery Configures player, content, and advertising Trigger Creates event rules that initiate actions Custom code Injects custom JavaScript into a strategy Hide player Hides the video player from the viewer's display
You can also create another condition group or traffic split. Then, add an experience for each branch.
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(Trigger) After adding a trigger, repeat step 3.
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Click Save.
Updated 8 days ago