Create a strategy

A strategy, within the context of a defined placement, is a decision tree that dynamically governs the selection and display of experiences based on contextual information, such as details about the website visitor and the page they are viewing.

A strategy contains a combination of two components: visit conditions and experiences.

Strategy Rules decision tree

Dynamic Strategy Rules decision tree

Strategy Creation

Use the following steps to create a strategy:

  1. On the Strategies tab, click Create Strategy. The strategy details page appears with a default decision tree.
  2. Add branches to the decision tree based on conditions or a traffic split.
  3. At the end of each branch, add an experience:
  4. Click Save.