Get started with Dynamic Strategy Rules

Dynamic Strategy Rules enables you to tailor on-site video experiences in real time using visit and page data.

By leveraging Dynamic Strategy Rules, you gain the following benefits:

• Make strategy changes in your JWP dashboard that update the video experience across multiple sites without developer resources
• Deploy with minimal code
• Create different experiences for different viewers based on visit and page contexts, such as geography and custom values
• Boost the effectiveness of on-page video placements to enhance user engagement and conversions.
• Exercise granular control over advertising to maximize revenue potential

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You can also use one of the following approaches to embed a player on a page without Dynamic Strategy Rules:

• If you have simple player requirements, you can add a player embed to a page.
• If you are a developer or have developer resources, you can add the player library to a page to create complex custom implementations.

NOTE: Since each embedding approach is mutually exclusive, players embedded using different approaches do not interact with one another.

Set up a Dynamic Strategy Rule

Use the following steps to define a Dynamic Strategy Rule:

1. Create a strategy.
2. On the Placements page, click the name of the placement. The placement details page appears.

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   If the desired placement does not exist, you can create a new placement.

3. Under Link a Strategy, choose a strategy from the Linked Strategy dropdown menu. This associates the placement with the strategy.
4. Click Save.

FAQs