JWP Analytics Reference
JWP Analytics Overview is only relevant to plays with a media ID and utilizing a JWP data source, not an OTT Apps data source. Read Create reports for apps to learn more about OTT Apps data source analytics.
Your JWP Dashboard comes complete with an analytics section, where you can monitor your content performance and look at activity by device, geography, engagement, and more.
If you use the embed code generated from the dashboard, your information will appear automatically. If you are using a more custom embedding method, be sure to follow our embedding instructions to make sure that your analytics information is accurate.
In addition to the Analytics Overview the dashboard provides access to more advanced analytics, including real time analytics and Custom Reports.
If you are a developer or have developer resources, you can run report queries with our Analytics API.
Analytics in the Dashboard
The Analytics Overview page is designed to provide an at-a-glance summary of your video performance. All data corresponds to the date range selected using the date picker in the top-right corner.
If you're seeing 'no data' in your JWP analytics, and your content is not hosted with JWP, be sure you've followed the instructions for registering your external URLs to get Media IDs. You also may need to adjust the date range for a period in which you received views!
Top Content
This section offers a summary of the top-performing content for the date range you've supplied. Clicking on any of the thumbnails will allow you to see more detailed engagement analytics for that individual video.
Top Countries
Provides a list of the top countries that are generating plays. Clicking through on any country will allow you to dive deeper into the cities within that country.
Top Devices
Shows a pie chart including the breakdown of device types (Desktop, Phone, Tablet). If we are unable to identify what kind of device-generated plays, they will fall under the category "Other".
Top Domains
Includes all of the top domains where your video players accrue views. Clicking through on any domain will allow you to explore the pages within those domains.
If you're seeing 'Content Unavailable' in the Top Content section it might mean that the video has since been deleted, or that the Analytics are attributed to a different property. Click here to learn more about properties.
You can also download a summary of analytics metrics (embeds, plays, completes, and uniques) information via CSV by clicking the download button next to the date picker. See the table below for definitions of each of metric and dimension that appears throughout JWP's Analytics products.
Analytics definitions
Metrics
A metric is a quantitative measurement. The following metrics are currently offered.
Some metrics require a JWP Enterprise license. Please contact our team to upgrade your account.
Ads
| Metric | Description |
|---|---|
| Ad Clicks* | Number of times a video ad was clicked in an embedded player |
| Ad Completes* | Number of times a video ad was completed in an embedded player |
| Ad Skips* | Number of times a video ad was skipped in an embedded player |
*This premium metric requires a JWP Enterprise license.
Engagement
| Metric | Description |
|---|---|
| 25% Completes | Number of times viewers watched to the 25% mark of a media item Only available for media items over 30 seconds. |
| 50% Completes | Number of times viewers watched to the 50% mark of a media item Only available for media items over 30 seconds. |
| 75% Completes | Number of times viewers watched to the 75% mark of a media item Only available for media items over 30 seconds. |
| Complete Rate | Plays per completes, expressed as a percentage |
Performance
| METRIC | DESCRIPTION |
|---|---|
| 3-Second PlaysāØ | Number of times viewers watched to the 3-second mark of a media item |
| 10-Second PlaysāØ | Number of times viewers watched to the 10-second mark of a media item |
| 30-Second PlaysāØ | Number of times viewers watched to the 30-second mark of a media item |
| Ad Impressions | Number of ad starts across all embedded players |
| Completes | Number of times a viewer watched the total duration of a media item |
| Embeds | Number of times a player has been set up on a page The following behaviors can log an embed: loading or refreshing a page with an embedded player, resetting an embedded player without refreshing the page. |
| Play Rate* | Plays per embeds Only the first play for a given embed is counted. |
| Plays | Number of video starts across all embedded players The player does not have to be visible for this event to fire. |
| Time Watched | Total duration of content watched across all embedded players, measured in seconds This metric excludes the duration of external live streams watched. |
*This premium metric requires a JWP Enterprise license.
āØ This premium metric requires both a JWP Enterprise and special authorization. Please contact your JWP representative.
Viewers
| METRIC | DESCRIPTION |
|---|---|
| Ad Impressions per Viewer* | Average number of ad impressions for a unique viewer |
| Logged-In Unique Viewers* | Number of unique authenticated users who have played at least one media item ā Values are only returned for OTT Apps that are integrated with a subscriber management provider, such as Cleeng or InPlayer. |
| Plays per Viewer* | Average number of plays for each unique viewer |
| Time watched per viewer* | Average duration of content watched for a unique viewer |
| Unique Viewers* | Number of unique users who have played at least one video |
*This premium metric requires a JWP Enterprise license.
Dimensions
A dimension is an attribute of your metrics. For example, each Play Event has several attributes that help describe it. JWP determines what Country it took place in, what Video it was for, what device was used, etc.
Some dimensions require a JWP Enterprise license. Please contact our team to upgrade your account.
Content
| DIMENSION | DESCRIPTION |
|---|---|
| Ad Schedule* | ID associated with a specific ad schedule |
| Is First Play* | Indicator that the media was the first media item within a playlist |
| Media | ID of the media item |
| Media Tag* | Metadata associated with a media item |
| Play Reason* | Indicator of how media playback was initiated Possible values include: ā¢ 0: Unknown reason ā¢ 1: A user clicked on the video ā¢ 2: Autostart based on the configuration of the player ā¢ 3: Auto-repeat based on the configuration of the player ā¢ 4: JavaScript call to the JWP API ā¢ 5: Auto-advance on recommendation, search, and trending playlists ā¢ 6: Auto-advance on dynamic and manual playlists ā¢ 7: Autostarted playback when the player was viewable, dependent upon player viewability settings |
| Player | ID of the player on the page |
| Player Playback Mode | The playerās playback mode when the first frame of content is rendered. Possible values include: ā¢ VOD: Video on Demand ā¢ LIVE: Livestreams that do not support seeking ā¢ DVR: Livestreams that support seeking ā¢ NULL: Embed without plays |
| Playlist | Name of the playlist loaded into the player |
| Playlist Type* | Type of playlist Possible values include: ā¢ Article Matching ā¢ Curated1 ā¢ Manual ā¢ None ā¢ Recommendations ā¢ Search ā¢ Trending |
| Promotion* | ID of the playlist pinned into a recommendations playlist that promoted the media item played in a player |
| Video Duration* | Video duration of the content Possible values include: ā¢ Short (under 4 mins) ā¢ Medium (4-20 mins) ā¢ Long (over 20 mins) |
*This premium dimension requires a JWP Enterprise license.
1 This is the same as a dynamic playlist
Date/Time
| DIMENSION | DESCRIPTION |
|---|---|
| Eastern Date | Date when the media item started to play within a player, using YYYY-MM-DD (USA - Eastern Time) format |
| Upload Date* | Date when the media item was last uploaded to the platform, using YYYY-MM-DD (USA - Eastern Time) format |
*This premium dimension requires a JWP Enterprise license.
Device
| DIMENSION | DESCRIPTION |
|---|---|
| Browser* | Type of browser used to watch a media item |
| Device | Type of device used to watch a media item |
| Platform* | SDK platform in which the player was embedded Possible values include: ā¢ Android ā¢ Chromecast Receiver ā¢ Fire OS ā¢ iOS ā¢ Roku ā¢ tvOS ā¢ Unknown ā¢ Web |
*This premium dimension requires a JWP Enterprise license.
Geography
| DIMENSION | DESCRIPTION |
|---|---|
| City* | City from which a user accessed the media item The value is based on the ISO 3166-2 standard. |
| Country | Two-letter country code from which a user accessed a media item The value is the ISO 3166-1 alpha-2 country code. |
*This premium dimension requires a JWP Enterprise license.
Placement
| DIMENSION | DESCRIPTION |
|---|---|
| Domain | Domain within which a player was embedded Excluding www, all subdomains are also included. |
| URL* | URL of the page within which a player was embedded |
*This premium dimension requires a JWP Enterprise license.
Updated about 1 month ago