JWP Analytics Reference


Your JWP Dashboard comes complete with an analytics section, where you can monitor your content performance and look at activity by device, geography, engagement, and more.

If you use the embed code generated from the dashboard, your information will appear automatically. If you are using a more custom embedding method, be sure to follow our embedding instructions to make sure that your analytics information is accurate.

In addition to the Analytics Overview the dashboard provides access to more advanced analytics, including real time analytics and Custom Reports.

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If you are a developer or have developer resources, you can run report queries with our Analytics API.



Analytics in the Dashboard

The Analytics Overview page is designed to provide an at-a-glance summary of your video performance. All data corresponds to the date range selected using the date picker in the top-right corner.

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If you're seeing 'no data' in your JWP analytics, and your content is not hosted with JWP, be sure you've followed the instructions for registering your external URLs to get Media IDs. You also may need to adjust the date range for a period in which you received views!


Top Content

This section offers a summary of the top-performing content for the date range you've supplied. Clicking on any of the thumbnails will allow you to see more detailed engagement analytics for that individual video.


Top Countries

Provides a list of the top countries that are generating plays. Clicking through on any country will allow you to dive deeper into the cities within that country.


Top Devices

Shows a pie chart including the breakdown of device types (Desktop, Phone, Tablet). If we are unable to identify what kind of device-generated plays, they will fall under the category "Other".


Top Domains

Includes all of the top domains where your video players accrue views. Clicking through on any domain will allow you to explore the pages within those domains.

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If you're seeing 'Content Unavailable' in the Top Content section it might mean that the video has since been deleted, or that the Analytics are attributed to a different property. Click here to learn more about properties.

You can also download a summary of analytics metrics (embeds, plays, completes, and uniques) information via CSV by clicking the download button next to the date picker. See the table below for definitions of each of metric and dimension that appears throughout JWP's Analytics products.



Analytics definitions


Metrics

A metric is a quantitative measurement. The following metrics are currently offered.

Some metrics require a JWP Enterprise license. Please contact our team to upgrade your account.


Ads

MetricDescription
Ad Clicks*Number of times a video ad was clicked in an embedded player
Ad Completes*Number of times a video ad was completed in an embedded player
Ad Skips*Number of times a video ad was skipped in an embedded player

*This premium metric requires a JWP Enterprise license.


Engagement

MetricDescription
25% CompletesNumber of times viewers watched to the 25% mark of a media item

Only available for media items over 30 seconds.
50% CompletesNumber of times viewers watched to the 50% mark of a media item

Only available for media items over 30 seconds.
75% CompletesNumber of times viewers watched to the 75% mark of a media item

Only available for media items over 30 seconds.
Complete RatePlays per completes, expressed as a percentage

Performance

METRICDESCRIPTION
3-Second Plays☨Number of times viewers watched to the 3-second mark of a media item
10-Second Plays☨Number of times viewers watched to the 10-second mark of a media item
30-Second Plays☨Number of times viewers watched to the 30-second mark of a media item
Ad ImpressionsNumber of ad starts across all embedded players
CompletesNumber of times a viewer watched the total duration of a media item
EmbedsNumber of times a player has been set up on a page

The following behaviors can log an embed: loading or refreshing a page with an embedded player, resetting an embedded player without refreshing the page.
Play Rate*Plays per embeds

Only the first play for a given embed is counted.
PlaysNumber of video starts across all embedded players

The player does not have to be visible for this event to fire.
Time WatchedTotal duration of content watched across all embedded players, measured in seconds

This metric excludes the duration of external live streams watched.

*This premium metric requires a JWP Enterprise license.
☨ This premium metric requires both a JWP Enterprise and special authorization. Please contact your JWP representative.


Viewers

METRICDESCRIPTION
Ad Impressions per Viewer*Average number of ad impressions for a unique viewer
Logged-In Unique Viewers*Number of unique authenticated users who have played at least one media item ​ Values are only returned for OTT Apps that are integrated with a subscriber management provider, such as Cleeng or InPlayer.
Plays per Viewer*Average number of plays for each unique viewer
Time watched per viewer*Average duration of content watched for a unique viewer
Unique Viewers*Number of unique users who have played at least one video

*This premium metric requires a JWP Enterprise license.


Dimensions

A dimension is an attribute of your metrics. For example, each Play Event has several attributes that help describe it. JWP determines what Country it took place in, what Video it was for, what device was used, etc.

Some dimensions require a JWP Enterprise license. Please contact our team to upgrade your account.


Content

DIMENSIONDESCRIPTION
Ad Schedule*ID associated with a specific ad schedule
Is First Play*Indicator that the media was the first media item within a playlist
MediaID of the media item
Media Tag*Metadata associated with a media item
Play Reason*Indicator of how media playback was initiated

Possible values include:

• 0: Unknown reason
• 1: A user clicked on the video
• 2: Autostart based on the configuration of the player
• 3: Auto-repeat based on the configuration of the player
• 4: JavaScript call to the JWP API
• 5: Auto-advance on recommendation, search, and trending playlists
• 6: Auto-advance on dynamic and manual playlists
• 7: Autostarted playback when the player was viewable, dependent upon player viewability settings
PlayerID of the player on the page
Player Playback ModeThe player’s playback mode when the first frame of content is rendered.

Possible values include:

• VOD: Video on Demand
• LIVE: Livestreams that do not support seeking
• DVR: Livestreams that support seeking
• NULL: Embed without plays

PlaylistName of the playlist loaded into the player
Playlist Type*Type of playlist

Possible values include:

• Article Matching
• Curated1
• Manual
• None
• Recommendations
• Search
• Trending
Promotion*ID of the playlist pinned into a recommendations playlist that promoted the media item played in a player
Video Duration*Video duration of the content

Possible values include:

• Short (under 4 mins)
• Medium (4-20 mins)
• Long (over 20 mins)

*This premium dimension requires a JWP Enterprise license.
1 This is the same as a dynamic playlist


Date/Time

DIMENSIONDESCRIPTION
Eastern DateDate when the media item started to play within a player, using YYYY-MM-DD (USA - Eastern Time) format
Upload Date*Date when the media item was last uploaded to the platform, using YYYY-MM-DD (USA - Eastern Time) format

*This premium dimension requires a JWP Enterprise license.


Device

DIMENSIONDESCRIPTION
Browser*Type of browser used to watch a media item
DeviceType of device used to watch a media item
Platform*SDK platform in which the player was embedded

Possible values include:

• Android
• Chromecast Receiver
• Fire OS
• iOS
• Roku
• tvOS
• Unknown
• Web

*This premium dimension requires a JWP Enterprise license.


Geography

DIMENSIONDESCRIPTION
City*City from which a user accessed the media item

The value is based on the ISO 3166-2 standard.
CountryTwo-letter country code from which a user accessed a media item

The value is the ISO 3166-1 alpha-2 country code.

*This premium dimension requires a JWP Enterprise license.


Placement

DIMENSIONDESCRIPTION
DomainDomain within which a player was embedded

Excluding www, all subdomains are also included.
URL*URL of the page within which a player was embedded

*This premium dimension requires a JWP Enterprise license.