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A strategy, within the context of a defined placement, is a decision tree that dynamically governs the selection and display of experiences based on contextual information, such as details about the website visitor and the page they are viewing.
A strategy contains a combination of two components: visit conditions and experiences.
Use the following steps to create a strategy:
- On the Strategies tab, click Create Strategy. The strategy details page appears with a default decision tree.
- Create a visit condition or an experience for each visit condition branch.
When a visit condition has been created, you will need to create an experience for each visit condition branch.
- Click Save.
Updated 4 days ago