Ad Serving

High player starts don’t always translate into strong revenue, since ad delivery varies by geography, platform, demand source, and auction dynamics. Without visibility into these factors, you can’t diagnose why monetization is rising, plateauing, or underperforming.

In addition to total advertising revenue, the Ad serving tab shows where the revenue was earned and what drove it.

Use the Ad serving tab to answer key questions such as the following:

• Which geographies, platforms, or domains are generating the most revenue?
• Are ad impressions and win rates keeping pace with audience growth?
• Which demand sources or line items deliver the strongest CPMs and fill rates?
• Where is monetization falling short: low win rate, low fill, or low-value traffic?

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Prerequisite

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Explore Ad Serving analytics

Each section of the Ad Serving page highlights a specific part of the advertising performance. The following table explains each section and potential business usage.

Section	Description	Business Use
Total Revenue	Amount of generated revenue	View advertising revenue during a specific timeframe.
Ad impressions	Number of ads that began playing across embedded video players	Track how many ads are actually delivered to viewers.
Player starts	Number of times media playback was initiated in the player	Track audience intent and engagement with the content.
Daily totals	Time-based chart comparing publisher and exchange demand revenue (bars) and player starts (line)	Identify shifts in demand revenue or content engagement.
Top countries	Countries ranked by total revenue	Identify where your most monetizable audiences are located.
Top platforms	Viewer platforms ranked by total revenue	Understand which devices drive the most revenue.
Top domains	Domains ranked by total revenue generated	Identify which partner sites or properties drive the most revenue, helping to inform monetization strategies.
Top line items	Line items generating revenue, ranked by total revenue, CPM, ad impressions, and win rate	Identify which campaigns drive the highest revenue, helping to inform monetization strategies.

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Refine the data

By default, the dashboard displays results from the Last 30 days across all properties, ad formats, and line items. You can adjust the dataset by selecting an alternate predefined timeframe.

Follow these steps to update the displayed data:

1. On the Ad serving analytics page, select a predefined Timeframe.

2. If Custom was selected in the previous step, define the range:

   1. Select the Start date.

   2. Select the End date.

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      The custom date range must be within the last 18 months and no longer than 90 days.

3. (Optional) From the Ad format dropdown menu, select one or more ad formats to limit the report to ad serving data for those formats.

4. (Optional) From the Property dropdown menu, select one or more properties to limit the report to ad serving data associated with those properties.

5. Click Run report. The dashboard data will update.