Get started with Dynamic Strategies
Learn how to create tailored viewer experiences
This is a beta offering.
By using this documentation, you are agreeing to abide by the terms of the JWP Beta Program Agreement.
Dynamic Strategies enables you to tailor on-site video experiences in real time using visit and page data.
By leveraging Dynamic Strategies, you gain the following benefits:
- Make strategy changes in your JWP dashboard that update the video experience across multiple sites without additional developer resources
- Deploy with minimal code
- Create different experiences for different viewers based on visit and page contexts, such as geography and custom values
- Boost the effectiveness of on-page video placements to enhance user engagement and conversions.
- Exercise granular control over advertising to maximize revenue potential
Set up a Dynamic Strategy
Use the following steps to define a Dynamic Strategy:
- Create a strategy.
- On the Placements page, click the name of the placement. The placement details page appears.
If the desired placement does not exist, you can create a new placement.
- Under Link a Strategy, choose a strategy from the Linked Strategy dropdown menu. This associates the placement with the strategy.
- Click Save.
FAQs
Can a strategy be linked to more than one placement?
Yes.
How can a strategy be unlinked from a placement?
- On the Placements page, click the name of the placement. The placement details page appears.
- Under Link a Strategy, click Unlink Strategy next to the selected strategy.
You will need to associate another strategy. Without an associated strategy, this placement will be disabled (Not Deliverable) and render an empty <div>
on all pages where it is deployed. If a different deliverable placement exists on one of those pages, that placement will still work.
Updated 19 days ago